Interview with Mark Schaefer
Onalytica B2B
DECEMBER 11, 2017
He is a regular contributing columnist to The Harvard Business Review. In 2010 I wrote business is not about B2B or B2C, it is about P2P — connecting people to people. I have built a business, a reputation, and global friendships through social media. Penn holds marketing accountable to data-driven business results.
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