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Interview with Mark Schaefer

Onalytica B2B

He is a regular contributing columnist to The Harvard Business Review. In 2010 I wrote business is not about B2B or B2C, it is about P2P — connecting people to people. I have built a business, a reputation, and global friendships through social media. Penn holds marketing accountable to data-driven business results.

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Is It Really B2B, Or Something Different All Together?

ViewPoint

He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere. Marketing to the business consumer takes a special pedigree. What is a business-to-business marketer to do with all that? You're a P2P marketer.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

We’ll also explore software with free features and Top Rated products on TrustRadius that can help you improve business outcomes. Enterprises that want more capabilities will almost always have to contact sales teams for pricing. This means you’ll have to contact their sales team for an exact quote.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

We’ll also explore software with free features and Top Rated products on TrustRadius that can help you improve business outcomes. Enterprises that want more capabilities will almost always have to contact sales teams for pricing. This means you’ll have to contact their sales team for an exact quote.

article thumbnail

Customer Engagement Software Pricing Guide

TrustRadius Marketing

We’ll also explore software with free features and Top Rated products on TrustRadius that can help you improve business outcomes. Enterprises that want more capabilities will almost always have to contact sales teams for pricing. This means you’ll have to contact their sales team for an exact quote.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). The answer: understand the individual and what they want at every stage of their relationship with your business. In short, now is the time to shift to person-to-person (P2P) marketing.

article thumbnail

Achieving customer experience excellence at seven critical life cycle points

ERDM

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). The answer: understand the individual and what they want at every stage of their relationship with your business. In short, now is the time to shift to person-to-person (P2P) marketing.