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Brand awareness: A marketer’s guide

Liveintent

With brand awareness campaigns businesses can make the most of their budgets and resources. For instance, brand awareness helps businesses reach a wide audience of potential customers. Performance marketing helps businesses to quickly generate revenue and drive impact on their bottom lines. And why wouldn’t they?

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Evaluating the Role of PPC Competition in Your Google Adwords Audit

QuanticMind

But often the best keywords have a lot of PPC competition, and targeting too many highly competitive keywords will use up your budget quickly, leading to a high cost per acquisition (CPA) and poor performance overall. It makes sense for even the smallest businesses to have more than one campaign to target audiences.

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The Ultimate Guide to PPC

Hubspot

Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. But if half of small business are using it, we just can’t afford to ignore this channel, no matter how perplexing. RevContent focuses specifically on promoting content through PPC. Quality Score. RevContent.

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Top 7 Sales Metrics for Marketers

Sharpspring

If no one downloads the whitepaper you paid $2000 for, you’ll either need to change how you promote that lead magnet or shift your budget to another tactic. Cost per acquisition (CPA). So, any marketers calculate the cost-per-acquisition (CPA) separately from CPL. Clickthrough rate (CTR).

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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? But there’s one small problem.

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13 Bright Ideas for Running Smarter Retargeting Campaigns

Hubspot

1) Promote your best content. Larry Kim of Wordstream reported a 50% increase in repeat visitors, a 300% increase in time on site, and a 51% increase in conversion rate by promoting his content using retargeting. But how do you figure out what content should be promoted using retargeting ads? Imagine you’re a clothing retailer.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Email open and clickthrough rates. Closed-Won - closed business. Closed-Won - closed business. 2 It's impossible for me to say what your KPI should be because it needs to come from your goal and take into account any limitations you have in your business or technology. Overall conversion rates are not very meaningful. .