sagefrog
NOVEMBER 14, 2023
Attend Industry Trade Shows Trade shows remain a cornerstone in B2B marketing—and the top area of marketing spend for 25% of those surveyed in the latest B2B Marketing Mix—for good reason. Remember that participating in a trade show is much more impactful when you have a well-planned strategy.
Altitude Marketing
OCTOBER 23, 2018
Every business-to-business company is different. At the high end, you can invest $100,000+ in a high-priced Madison Avenue advertising firm that will show you plenty of mood boards and conduct lots of focus groups before landing on a visual scheme. Public Relations Manager – will handle pitches, placements and press releases.
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The Effective Marketer
OCTOBER 14, 2010
According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#
markempa
OCTOBER 2, 2006
The secret to successful lead generation and marketing in the business-to-business space today is the process called lead nurturing, which converts more inquiries into qualified leads and qualified leads into sales. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
markempa
AUGUST 17, 2007
The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. Invite people to attend events such as: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on demand events.
Online Marketing Institute
FEBRUARY 22, 2011
Although it has been easy for companies to push everything online with the intent of saving money, ultimately an online only world is not driving business to business sales. Until business to business marketers can track social media as accurately as direct mail and other forms of measurable media, direct marketing will stay around. +
MLT Creative
JULY 11, 2011
When looking for ways to reach a unique B2B audience, such as attendees at a major trade show, we often make a scouting trip to the location and literally walk the walk of the conventioneers, from the designated hotels to the convention center. Maybe it’s not a trade show. We look up, down and all around as we go.
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