Business to Business Content Microsite Twitter 
Chris Koch
DECEMBER 2, 2011
It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Facebook is the fun social network. Then HP did something cool.
Chris Koch
DECEMBER 2, 2011
It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Facebook is the fun social network. Then HP did something cool.
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Marketing Insider Group
NOVEMBER 4, 2010
and then provide targeted content based on that information. The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% We have also had success with creating specific content around each step in the buy cycle on each landing page. It is so important to map content to the buyer journey.
Marketing Insider Group
NOVEMBER 4, 2010
and then provide targeted content based on that information. The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% We have also had success with creating specific content around each step in the buy cycle on each landing page. It is so important to map content to the buyer journey.
Industrial Marketing Today
JULY 14, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new. What is content curation?
EMagine B2B Blog
AUGUST 4, 2014
There are some social media channels better poised to offer referral traffic benefits than others, some of the big players include: LinkedIn : For business to business organizations, LinkedIn is by far the best network to generate leads. The types of content that are most often shared on LinkedIn are industry articles.
Sprout Social
NOVEMBER 30, 2020
It’s possible for a smaller retail business to offer international shipping or market to specific territories without specifically creating microsites for those regions. Discover opportunities to cross-post and diversify your content strategy. Either way, there’s no pressure for you to post content in real-time.
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