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Checklist: How to Start a Business Blog

Hubspot

The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog. Businesses in particular can capitalize on this because businesses that blog experience 126% higher lead growth than non-blogging businesses.

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Can Inbound Marketing Work for a Niche Business?

PureB2B

Niche companies have significantly benefited from the internet. Before digital marketing came to be, niche firms had to waste a considerable portion of their marketing resources on advertising and campaigns that were utterly irrelevant to the majority of the people who saw them. Digital marketing changed that.

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Is the Marketing Campaign Dead?

Hubspot

For years, I've believed that the notion of a marketing 'campaign' is dead. In the words of Joseph Jaffe , “Marketing is not a campaign, it's a commitment.” which some of us might call 'inbound marketing'. Marketers should be permanently creating, optimizing, promoting, converting, and analyzing.". wink wink) “.

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12 New Year's Marketing Resolutions You Can Actually Keep

Hubspot

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Maybe you can use some of these in your next budget meeting.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Don’t spam!

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 1) A/B Testing.