Martech

SEPTEMBER 14, 2023

Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. Price and product are only two of many operational GTM levers. We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa.

Marketing Analytics Tools 115

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 115

BenchmarkONE

FEBRUARY 1, 2023

Consider hiring supporting freelancers or SMEs for client contracts, like an SEO audit or a media strategy, by using resources such as CloudPeeps , Upwork , or Torchlite. If you’ve got your sights set on building your own business from scratch, you’re in luck. We’ve laid out everything you need to know to help you get started.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Creativity 52

Marketing 261

APRIL 5, 2021

Be confident in your pricing model. If people don’t flinch at your price, you can charge more. I was the Head of Marketing for a hot Bay Area startup, making well over six figures, when one day I woke up and, coldly, unceremoniously quit. I’ll spare you the details, but suffice to say I was miserable. Good money.

Planning 62

Planning Work Management Paid Search Agency Marketing Management 62

Convert

MARCH 21, 2023

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. Ever wish you could read minds and understand what users really think about your website or app?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

chiefmartech

AUGUST 5, 2019

2 evenings of networking receptions with over 1,000 of your peers. 2 evenings of networking receptions with over 1,000 of your peers. If you like the sound of this program, please purchase an all-access pass before prices go up on August 18. Martech is marketing — at least an essential part of it.

Enterprise Management 58

Enterprise Management Planning Marketing Attribution Work Management 58

ClearVoice

SEPTEMBER 3, 2020

I still remember bragging about my dream job to my family, friends, and peers, declaring with pride: “I’m a content manager!”. Pause and reflect before sharing that next piece of content that’s burning a hole in your pocket. Responses included: “You’re a what?”. Gesundheit!”. Wait, what are you managing?”. What the hell is content?”.

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124

Convert

JANUARY 31, 2022

There are examples of A/B testing in marketing that turned out successful and helped businesses increase their conversion rates. These examples can be a springboard for your own conversion rate optimization journey — something to trigger a train of thoughts that’ll lead you closer to your winning hypothesis. and turn up blank.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52