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How to Build a Creative Agency from Scratch

BenchmarkONE

If you’ve got your sights set on building your own business from scratch, you’re in luck. We’ve laid out everything you need to know to help you get started. Without further ado, let’s dive in. Step 1: Financing Your Agency There are five main ways to raise the money you need to get started. Bootstrapping : You’re basically using your own money.

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20 Effective Growth Hacking Strategies for the Growth Hacking Funnel

Outgrow

20 Effective Growth Hacking Strategies for the Growth Hacking Funnel. The 2000s saw the budding internet culture. It was around this time that the Hotmails and the LinkedIns of the world were exploring what Sean Ellis eventually came to call “growth hacking”. Lo and behold, came growth hacking strategies that EVERY marketer started talking about.

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How to Build Your Own SaaS Partner Program (with Landing Pages)

Unbounce

This guide is all about answering the burning questions you might have about launching a partner program (or optimizing an existing one) for your SaaS business. Today, small and medium SaaS businesses are discovering the power of using partners to help sell their products. Why should I build a partner program for my SaaS business?

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So You Want to Become a Freelance Marketer

Marketing 261

Be confident in your pricing model. If people don’t flinch at your price, you can charge more. I was the Head of Marketing for a hot Bay Area startup, making well over six figures, when one day I woke up and, coldly, unceremoniously quit. I’ll spare you the details, but suffice to say I was miserable. Good money.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. Ever wish you could read minds and understand what users really think about your website or app?

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26 A/B Testing Examples to Inspire Your Next Test

Convert

There are examples of A/B testing in marketing that turned out successful and helped businesses increase their conversion rates. These examples can be a springboard for your own conversion rate optimization journey — something to trigger a train of thoughts that’ll lead you closer to your winning hypothesis. and turn up blank.

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What Is Content Marketing? A Guide to Content That Attracts, Engages, and Converts

ClearVoice

I still remember bragging about my dream job to my family, friends, and peers, declaring with pride: “I’m a content manager!”. Pause and reflect before sharing that next piece of content that’s burning a hole in your pocket. Responses included: “You’re a what?”. Gesundheit!”. Wait, what are you managing?”. What the hell is content?”.