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Why HealthTech CMOs Lose Their Jobs

Golden Spiral

months—according to Spenser Stuart’s 17th Annual CMO Tenure Study. HealthTech CMOs Lose Their Jobs Because They Fail to Earn the Buy-In from the Rest of the Executive Team. If a HealthTech company is overly focused on its product and not the market , a CMO might lose the battle early. . years) or the average C-Suite tenure (4.9

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Michael Brenner Michael was recognized as ‘Top Business Speaker’ by The Huffington Post and ‘Top CMO Influencer’ by Forbes in 2017. Tyler Lessard Tyler holds the role of CMO at Vidyard, a video hosting platform. On Linkedin, he actively posts about email templates, adaptive HTML formatting, and other aspects of email marketing.

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Q&A with Peter Isaacson, CMO at Demandbase

ClickZ

Peter Isaacson, Demandbase’s CMO, joined the company in 2014 and brought with him a decade of marketing leadership experience. Isaacson’s seen the role of the CMO changing over the past few years, with CMO skillsets requiring technology, data, and marketing knowledge in addition to being able to champion the brand’s story.

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The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers

Hubspot

Select a theme around which to structure the blog bundle, preferably around a topic that aligns with leads that convert at a high rate. But let's say leads that find HubSpot via search terms related to SEO and download content about SEO convert at an extremely high rate -- that'd be an excellent topic to select for a blog bundle offer!

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How to scale your creative business with email marketing

ConvertKit

We’re all struggling with burnout these days — 52% of Americans say they’re burned out in 2021 — and pushing yourself to grow for growth’s sake isn’t going to necessarily work for everyone. With 800 subscribers and an above average open rate of 40%, she’s built an engaged, excited list of people to connect with.

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Top 10 Best Converting Shopify Themes (+ How to Choose the Perfect Theme for Your Online Store)

Convert

You want a theme that has the internal mechanics to give you high conversion rates. Shopify themes are templates that control how your online store looks and feels. But here’s where it gets tricky: Searching through themes (and templates) in marketplaces. You’re a Shopify store owner and you’re out to win. Not only that.

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13 mobile landing page examples that seriously set the bar

Unbounce

In this blog, you’ll learn: What a mobile landing page actually is Why you need a mobile landing page How you can build your own mobile landing page Best practices for mobile landing pages Mobile landing page examples that show you how it’s done Landing page templates you can start using right now What is a mobile landing page?