Remove Bundling Remove Cost Remove Cost Per Thousand Remove Pricing
article thumbnail

The Ultimate Programmatic Advertising Glossary

Outbrain

Bundles inventory from different publishers and offers them for sale. An automated transaction in the Private Marketplace, where an advertiser buys placements at a fixed price over a fixed period of time. Cost Per Action (CPA). Cost Per Click (CPC). Cost Per Mille (CPM).

article thumbnail

V12 Launchpad Combines Prospect Database with Outbound Campaigns

Customer Experience Matrix

Once a campaign is built, users can save it to a shopping cart where V12 shows the cost. Users can also set campaign and daily budgets, CPM targets, frequency caps, start and end dates, ad sources, inventory types, and geographic targets. Users can also deploy a standard, V12-hosted form to capture responses.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Curious how podcasts make money? Here are 8 ways to turn a profit

ConvertKit

Podcast audience size also affects how much you earn from advertisers—sponsorship pricing uses a CPM rate, which stands for “cost per mille” (mille means thousand). As your audience grows, the CPM rate you can demand grows as well. Pat noted that he experienced a CPM range of $18-$30.

article thumbnail

Why we care about adtech: The complete guide

Martech

Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. DSPs often use the outcomes of ad clicks, such as ROI and cost per acquisition, to ensure ad campaigns are optimized. Pricing : The pricing mechanism is different. Intentionally misrepresented ads.

article thumbnail

Programmatic Advertising 101: Campaign Targeting Tactics

QuanticMind

Custom site lists help ensure your ads are serving on the desired sites and generally come at a more efficient cost than private marketplace deals (more on these shortly!). Private Marketplace A private marketplace (PMP) provides access to prepackaged deals where publishers and providers bundle high-quality ad inventory.

Tactics 52
article thumbnail

How to Start a Blog That Makes Money: The Ultimate Guide

Optinmonster

It’s free and lets you bundle all of your blog’s plugins, themes, content, database and WordPress files into a single zip file. In the next section, you’ll learn easy and low-cost ways to promote your blog. Bloggers earn money in two main ways: Cost per Click (CPC): They earn when visitors click on an ad.

article thumbnail

The New Economics of TV Advertising

LiveRamp

While they still sell commercial breaks delivered during NBC’s drama This Is Us or ABC’s sitcom Blackish on linear television, as examples, they now bundle spots in those breaks with advertising delivered to someone watching the same programs on the networks’ mobile apps. Paying Top Dollar Can Yield Better Results.