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How Sales and Marketing Alignment is your Key to SMB Success

ClickDimensions

This fragmentation can result in wasted time, budget, and manpower. Remember, seamless communication is not only about conveying a consistent message, but also about building trust and delivering exceptional experiences that drive business growth. Find out more here.

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Study finds 83 per cent of Australia and New Zealand SMBs concerned about economic conditions

Vision6

The Small Business Now: The State of SMB Marketing report from Constant Contact , found that ANZ SMBs are cognisant they need to do more on the marketing front this year, with an uncertain economy spurring many of them to double down on marketing in 2024.

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Navigating the Sales Pipeline: Top 5 Challenges and Solutions

ClickDimensions

This is especially prominent in SMBs who have been shown to lose just under 80% of their marketing leads as they never convert into sales, due to a lack of nurturing. Solution: Utilize Customer Relationship Management (CRM) software that provides a centralized platform to track leads, monitor progress, and manage customer interactions.

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4 Small Business Marketing Tools To Generate More Leads

Salesforce Marketing Cloud

Growing SMBs are also 23% more likely to use email marketing software. These stats and other data from the Small and Medium Business Trends report make it clear: The right small business marketing tools can help your company move forward and grow. Read our free SMB Guide to Sales and Marketing Alignment.

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[Research] Navigating the Storm: Small Businesses’ Struggle for Marketing Confidence in Turbulent Times

Convince & Convert

The Current State of SMB Marketing , a new research study Ascend2 completed with Constant Contact , uncovered many insights into how SMBs think about marketing and where they need the most assistance. One tip for aiding small businesses in this endeavor is to leverage marketing automation tools.

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6 SMB Organization Tools to Help You Work Smarter, Not Harder

BenchmarkONE

Luckily, there are plenty of tools, apps and software solutions that have been specifically created to help people optimize their daily routines. Whether you’re among those who are organizationally challenged or you could just use a little improvement in this area, we’ve rounded up six of the best organizational tools for you to try.

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Where Should You Invest Most Of Your Testing Budget?

Convert

So you just got a budget for your A/B testing program and you’re not sure what to invest in first. Is it a tool? If you have around 10,000+ visitors a month and simply want to start seeing lift as soon as possible for your current campaigns, then agencies are the best choice, if you have the budget for them.