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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

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Best Practices for Marketing Budget Agility During Crisis & Disruption

Allocadia

As marketers we all wish that we could set our plan and budget at the beginning of the year or quarter and we are able to execute exactly as planned. But even in the best of times, priorities shift, programs fail, and change has to happen. This budget is gone. .

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How to tune your GTM strategies to cope with budgetary headwinds

Martech

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. Reducing marketing budgets while facing business headwinds debilitates revenue goals and depresses network effects.

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Long- and Short-Term Plays CMOs to Showcase Marketing Attribution

SmartBug Media

Developing a detailed marketing playbook will help you cultivate a strong, measurable campaign strategy with proven ROI. Although AI tools can help streamline many areas of marketing data analysis, distinguishing the ideal ratio of long- to short-term plays requires an in-depth understanding of your business, your goals, and your audience.

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Uncertain times: Monday’s Daily Brief

Martech

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said Penn, citing numbers from Duke University’s most recent CMO survey.

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The best pharma event management companies in 2023

SpotMe Blog

That’s why we’ve created a list of examples of the top pharmaceutical meeting planning companies we have experience with. Pharma event management companies specialize in planning and executing events for pharmaceutical and healthcare companies. Disclaimer: The objective of this list is to share useful information.

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Tips to Successfully Oversee a B2B Web Design Project

BOP Design

As a B2B marketer, you likely have a lot on your plate with everything from strategy creation to measuring analytics to reporting the ROI of your campaigns. Alternatively, you can leave a buffer of time and budget, if you are aware your organization changes direction frequently. Authored by Robin Maylone and Kara Jensen.

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