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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

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Tips to Successfully Oversee a B2B Web Design Project

BOP Design

As a B2B marketer, you likely have a lot on your plate with everything from strategy creation to measuring analytics to reporting the ROI of your campaigns. Alternatively, you can leave a buffer of time and budget, if you are aware your organization changes direction frequently. Authored by Robin Maylone and Kara Jensen.

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How to Craft an Event Marketing Plan

TrustRadius Marketing

How to Craft an Event Marketing Plan. While there is no single best approach for crafting an event marketing plan, there are some general best practices that cut across event type and industry. Crafting Your Plan: Before the Event. Crafting Your Plan: Before the Event. Retaining customers. Accelerating sales.