markempa
JANUARY 23, 2006
« Improve your online sales lead tracking | Main | The Lead Generation Advantage for Small Businesses » Marketing Spend Shifting to Below-the-line This article is a little hard to read if you arent up on buzzwords. Link: Marketing Spend Shifting to Below-the-line. Link: Marketing Spend Shifting to Below-the-line.
The Effective Marketer
FEBRUARY 15, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. Is this good?
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markempa
SEPTEMBER 30, 2006
What we try to spend time on in this call is "space" shared between marketing and sales. What we try to spend time on in this call is "space" shared between marketing and sales. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
markempa
JULY 9, 2007
Often when prospects have an identified need, they can spend months researching and seeking information on solutions that may satisfy that need. Often when prospects have an identified need, they can spend months researching and seeking information on solutions that may satisfy that need.
markempa
MAY 23, 2005
A new study that was covered in BtoB Magazine showed that CMOs who are effective at measuring their marketing performance are more empowered. Most CEOs know only one thing about their marketing team - how much they spend on their marketing budget. Seems like common sense - doesnt it? Seems like common sense - doesnt it?
markempa
FEBRUARY 1, 2006
Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 " He didnt know that he explained how the halo effect works. This new case study by MarketingSherpa demonstrates the practical application of the halo effect. " He didnt know that he explained how the halo effect works.
markempa
JANUARY 19, 2006
« This Years Hot New Lead Generation Strategy is Thinking | Main | Marketing Spend Shifting to Below-the-line » Improve your online sales lead tracking I liked the lead tracking tips provided in Michael Ortners article, " Eight Ways to Improve your Online Lead Tracking ," on MarketingProfs.com.
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