BtoB Buying Cycle Marketing Automation Services Research 
KoMarketing Associates
MARCH 21, 2013
Citing additional Forrester research, Mullen indicates that more than half of US online adults are already annoyed by the amount of advertising they see, and 37% would rather not be contacted by brands at all. Think about what that means in B2B buying cycles, where multiple individuals are impacting the decision making process.
Marketing Insider Group
JANUARY 24, 2013
To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Marketo – Marketo.com – Marketing software.
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The ROI Guy
JANUARY 17, 2011
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.
Industrial Marketing Today
JULY 29, 2010
(Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. How about you, do you see the disconnect?
Industrial Marketing Today
MAY 14, 2010
Here are seven content marketing strategies that you can use to engage your prospects and move them forward in their buying cycle. Parametric part number search – in addition to the standard word search tool on your website, build a parametric search application.
The ROI Guy
DECEMBER 6, 2010
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?
Industrial Marketing Today
OCTOBER 2, 2010
According to SirrusDecisions research, the B2B buyer receives 20.3 And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. Email strategy: FreightCenter.com teamed up with email service provider Delivra to devise an email marketing strategy.
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