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Marketer Showcase: Jacqueline Schklar, B2B Marketing Buzzword Killer

NetLine

Soon after, interactive/display ads were a thing, and I was producing pre-roll campaigns for Turner Broadcasting. With the rise of online video, social, and content marketing what was seen as a hindrance to a marketing career, having a strong background in media and storytelling, became an asset.

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7 Signs Your Candidate Is a Great Storyteller

Hubspot

Storytelling: It’s more than just a buzzword now. The Content Strategist declared storytelling the most important job skill of the next five years. But unlike most skills, storytelling isn’t so easy to spot unless you know what to look for. 7 Signs of Strong Storytelling Skills. 2) Resonance. 3) Reflexes.

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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

Opt for Omnichannel Marketing & multi-channel attribution Modeling : The modern B2B landscape is dominated by prospects who are scattered across the diverse digitized platforms across the web – not uniformly though. can help the marketers in better indulging with the macro & micro-level influencers for brand promotion.

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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. And some multi-author blogs have morphed into hybrid portal/news/blog sites that are difficult to categorize.

PR 100
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Event Marketing Research: 35+ Vital Stats, Facts, and Findings from Recent Reports

Webbiquity

With growing attendance, increased investment in events teams, and overwhelming support from organizers and attendees, in-person conferences have re-established themselves as the most impactful marketing channel and an invaluable networking platform.” Promotion needs to be multi-channel and consistent.

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The Complete Guide to Content Marketing Research

Marketing Insider Group

Choose the right channels. It’s about building relationships, not just broadcasting messages. Know Your Audience Inside Out To truly get to the heart of your target audience, it’s essential to use a multi-faceted approach. Storytelling with data. Set clear objectives. Your content should align with your goals.

Research 249
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The Ultimate Guide to TV Ads

Hubspot

The ten-second ad cost less than $10 to create and was seen by 4,000 people on WNBT, a local channel in New York. In turn, companies that advertised to the right audiences and on the right channels had a stronger, more memorable message. TV Ads in the 1980s and 1990s: Super Bowl and Storytelling. Pros of TV Ads. Coverage Map.