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Why social media vs. traditional media is not the debate you should care about

Sprout Social

These stats illustrate that, while traditional media is valuable for broadcasting a brand’s message, consumers expect two-way conversations with brands. Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing.

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How to Understand Your B2B Audience Better

KoMarketing Associates

But if you don’t understand your audience and don’t target your content for them, you might as well do broadcast advertising. They’ll design studies, do focus groups – do everything they can to get into the minds (even the subconscious) of their audiences. Good luck with that. Or you may not.

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Facebook Partners With Skype to Unveil Awesome New Video Calling Feature

Hubspot

Before we dive into what all this might mean for us marketing folks, let's revel in a few impressive stats shared at the press conference as well as discuss more detail about the new features: 4 Cool Facebook/Skype Stats. Facebook now has 750 million users. Skype has 170 million.

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Impact of Super Bowl Ads on Social Media [New Data]

Hubspot

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). With Twitter, we looked at a number of stats (Twitter mentions by day, week and all time). For many, these are the important facts.

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Impact of Super Bowl Ads on the Social Media [New Data]

Hubspot

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). With Twitter, we looked at a number of stats (Twitter mentions by day, week and all time). For many, these are the important facts.

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How to Do A/B Testing in Marketing (A Comic Strip Guide)

Convert

Imagine if they had tested the idea with a focus group of their customers and not their staff first before pushing it live? Test with a Focus Group of an Ideal Audience and then Expand out. And because we’ve ‘focus group’ tested this, it means that the ideal audience will respond to it. The result?

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26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. Michael Alexis breaks down LinkedIn Groups strategies used by Lewis Howes to allegedly generate $1.5

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