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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

Word of mouth marketing is a strategy where brands leverage & count on their customers by encouraging them to tell their friends, family & colleagues how they feel about a particular product or service. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

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How Brand Advertising is Beneficial for B2B Marketers

Valasys

Brand advertising benefits B2B marketers as it evokes positive sentiments in the market for the brand in question. Before a product launch marketers deeply inspect about their brand identities, colors, fonts & other stylistic choices. They can set their insights early on about what works & what doesn’t.

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How to Build Customer Loyalty with Content Marketing

Valasys

With the help of intent data & tools available for the psychographic analysis of the prospects, the marketers can analyze the emotional quotients of the prospects. Customer Experience Optimization (CXO) strategy has evolved as a key brand differentiator in the year 2020. Branding & customer loyalty both are long-term goals.

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5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

The perpetual brand proposition of a product or service that the existing & potential customers might have in their minds helps create hyper-personalized targeting strategies, to optimize the experiences of the prospects through omnichannel marketing endeavors. He advocates for the value of expressing brand ideas via ads.

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

org over 78% of customers will only engage with offers if they have been personalized to their previous engagements with the brand. Employing social listening can help brands track, analyze & respond to conversations about them on diverse social media channels. Read more on How B2B Brands can benefit from Programmatic Marketing.

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6 Tips to Evolve Your Content Strategy in 2020

Valasys

The voice of the content also needs to be echoed through brand vision & the type of culture a company propagates. Any discrepancy in what you project yourself to be & what ideologies you actually live by may bring a bad name to your brand. Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands.

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4 Perils of Decoupled Data Regulation & Customer Experience

Valasys

In turn, customer advocacy & positive Word-of-Mouth-Marketing (WOMM) brings a lot more customers. This may adversely affect branding. endeavors but will also derogate the element of trust between brands & prospects. This not only adversely impacts omnichannel reputation management.

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