NuSpark Consulting

MAY 22, 2011

Lost in all the buzz on social media and lead generation is the importance of market research as the seeds to a content marketing strategy. Paul: Why is it important to conduct market research before developing a content marketing strategy? Carolyn: Content marketing is all about attracting and retaining customers.

Lead Generation 100

Lead Generation Research Marketing Strategy Marketing & Strategy 100

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Hinge Marketing

MARCH 12, 2020

Without much difficulty, visitors should be able to get a sense of how your firm can help them solve the specific challenges they are grappling with (even if your firm offers hundreds of services across many markets). The best performing firms use their digital marketing assets to promote their offline activities. This is a mistake.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

ClearVoice

JULY 12, 2022

While numerous marketing trends have come and gone throughout the years, one of the most significant shifts in how companies sell may be in account-based marketing (ABM) and content strategy. Learn more about the true ABM marketing meaning and decide for yourself. What exactly is account-based marketing (ABM)?

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Heinz Marketing

MARCH 12, 2018

By Matt Heinz, President of Heinz Marketing. It’s quick and chock full of actionable advice, best practices and more for B2B sales and marketing pros. I’m very honored to have Jill Konrath join me to talk about her latest book, More Sales, Less Time. Marketing superhero, mega mark, I don’t know.

Top of Funnel 58

Top of Funnel B2B Thought Leadership Work Management Word of Mouth 58

Tomorrow People

OCTOBER 3, 2022

Over the past year, there’s been a lot of buzz surrounding the metaverse. marketers are planning to invest in metaverse-related activities this year B2B organisations, however, are still slow to realise what the metaverse could do for their business. How will the metaverse transform B2B marketing? What is the metaverse?

B2B Marketing 156

B2B Marketing Peer-to-peer Planning B2B 156