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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Business Insider humorously reported a few years ago that you are statistically more likely to be dealt a full house in a poker game, win the Mega Millions lottery, have twins, be accepted into Harvard, complete Navy SEAL training, or survive a plane crash—among other things—than you are to click on a display ad. Banner ads?

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11 Ways to Use OptinMonster’s Field Mapping Feature

Optinmonster

What is Field Mapping? What is Field Mapping? This is where you can send the information from your form to an email service provider (ESP), customer relationship management software (CRM), or straight to your inbox. Each field on your form needs to be mapped to a field in your ESP or CRM. Let’s get started!

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20 Must-Have Marketing Lead Generation Tools

ClearVoice

What is a lead generation tool? A lead generation tool is a tool or software that makes it easy to capture qualified leads without doing a ton of manual outreach, follow-ups, and nurturing. So, what makes a good lead generation tool? As a result, many businesses invest in and adopt lead generation platforms. OptinMonster.

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Moving Upmarket: SMB to Enterprise—What Does Your Marketing Plan Need?

SmartBug Media

In the B2B world, however, it is important to remember the size of the organization you are trying to reach because it can have many implications for the success of your outreach. At an enterprise level, you may need more documents to help gain buy-in from other team members, even though that may be completely unnecessary at an SMB level.

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How to ABM Like a Boss (Part 6): Measure with ABM Metrics

Engagio

What metrics matter in ABM? What’s the return on investment of my marketing programs? Think about what matters to Sales. By investing in the highest-performing programs, they maximize overall return by answering one fundamental question: What is the return on my Marketing investment? Let’s cover each. Journey analytics.

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5 ways PR pros can use CRM

GreenRope

5 ways PR pros can use CRM. CRM or customer relationship management, isn’t just for sales professionals. Anyone who says that CRM is strictly a sales tool hasn't done their due diligence. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec?

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5 ways PR pros can use CRM

GreenRope

5 ways PR pros can use CRM. CRM or customer relationship management, isn’t just for sales professionals. Anyone who says that CRM is strictly a sales tool hasn't done their due diligence. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec?

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