Convince & Convert

JUNE 24, 2010

How many people watch one, then actually search online for product reviews before ordering? Or, as I suspect, how many order, are disappointed in the item, but don't write it up because, well, they got it from an infomercial and should have known better.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

JUNE 11, 2010

Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. While it's not ALWAYS true that good things happen to good people, in this case … it certainly is. is my vote. is my vote. is my vote. is my vote.

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media PR 125

Convince & Convert

JUNE 22, 2010

link] La cultura corporativa es clave en el éxito de una campaña #SMM Jennwheeler2001 I've been fortunate in that my company higher-ups have been all for testing the social media waters, and it has evolved into a very fun and creative full-time gig. The only problem I've encountered is the trepidation associated with personal blogs.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

AUGUST 18, 2010

Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul? How can we find the most influential bloggers and get them to write about our client?

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

AUGUST 10, 2010

McCann : We know not just identities, but also a second order of information about your content publishing frequency, density, and topical focus. And even another order that includes content interactions – who consumers and retweets your content? Where I see influence mining as being a more practical application is in outreach.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

APRIL 1, 2010

A pick that could potentially be packaged with Utah's first rounder the Wolves have the rights to in order to land another top ten pick in a deeper draft than last years… It's all speculation and time will tell, but I do have a lot more confidence in David Kahn, then I ever had in Kevin McHale.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

APRIL 6, 2010

Ordered from most frequent publication to least, let’s assume that your program looks like this: • Twitter (5x/day) • Facebook (2x/day) • Blog (3x/week) • Email (1x/week) Create your own integrated frequency schedule to better understand how your outposts interrelate.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

SEPTEMBER 21, 2010

And that’s when they realize that it is marketing. But a more patient kind that doesn’t fit the notion for many people that customers are but a click away if only we ask for the order… Ah, the learning curve. link] Matt Social media isn’t really marketing. Tyler Excellent post.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

JULY 28, 2010

That's right, when you open an account with us, you can simply place in your orders or inquire us for detail. [link] Replica Gucci Handbags Why settle for the expensive alternative when you can get designer knock off bags from OEBags at hundreds of dollars or LESS?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JULY 8, 2010

They must be explicitly invited into your home in order to enter. While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

SEPTEMBER 21, 2010

I completely agree that national companies need to establish a local voice in order to stay relevant. Check out this post from @ktvan on choosing the right one [link] [link] B2B Online Marketing Very informative! RT @jaybaer: Not sure which social media tools to use?

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

JULY 22, 2010

My guess is that we'll find a way to measure the value of social media that will look a bit like a more sophisticated version of Customer Lifetime Value…it won't be perfect…but, we will likely develop it anyway. And, in my experience, anything that can't be quantified is considered less valuable by default.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

SEPTEMBER 1, 2010

If you sent 200 pieces of direct mail, and got 6 orders you’d feel great about direct mail. The bottom line is that you need to EXPECT to fail in social media. Which is to say, the hot, new, trendy, “next big thing&# needs early excitement and overpromising in order to attract followers and get established.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

B2B Marketing Zone Posts

AUGUST 3, 2010

Free Download: 2010 Online Marketing Blueprint. Audience: Business Executives and Marketing Leaders. do these in order to test theories and satisfy my curiosity. But where can a conscientious business blogger find free, legal images to use on their blog? Many beginning bloggers turn to the image search in Google.

Ning 40

Ning Paid Content Facebook Sales Management 40

Online Marketing Institute

OCTOBER 31, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. Sheesh, you are busy. How can I help you?

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

AUGUST 3, 2010

3 Ways Facebook is Killing Your Website" [link] [link] Social Media Guide RT @jaybaer: "R.I.P. 3 Ways Facebook is Killing Your Website" [link] #sm #blogger via @jaybaer [link] Scott “@jaybaer: "R.I.P. [link] Dennis Price RT @jaybaer: "R.I.P. being more widgetized.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

3 Ways Facebook is Killing Your Website" [link] [link] Social Media Guide RT @jaybaer: "R.I.P. 3 Ways Facebook is Killing Your Website" [link] #sm #blogger via @jaybaer [link] Scott “@jaybaer: "R.I.P. [link] Dennis Price RT @jaybaer: "R.I.P. being more widgetized.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144

Convince & Convert

SEPTEMBER 20, 2010

Companies should go into the RFP process looking for a partner, not an order-taker. There’s a difference between a client seeking an agency-partner and someone looking for a “vendor.&# Then, I bet they’d be more appreciative of qualities like judgment and critical thinking. I completely agree.

Social Media 116

Social Media Paid Search Agency Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 2, 2010

That’s what attracted me to online marketing initially, and why I made the jump to that career in the mid-90s. The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. It would be nice to see a bloggers only social network.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

JUNE 23, 2010

If you can control the constraints of a system, you can influence the order within that system. You do indeed need order, a clear path(s) to contribution, but the self selection of the individual is ESSENTIAL. They must choose what they care to work on, submit, iterate on and not be forced because the outputs will likely suffer dearly.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

SEPTEMBER 20, 2010

However I don't agree that every company will have some level of social media in the next 24 months. Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. Most people REALLY miss this point since they want to sell more but are already strapped for time.

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160

Convince & Convert

APRIL 27, 2010

We have a new item, similar to the fig newton, but filled with strawberry. I highly recommend them. We have our mixed nuts and cranberries, which I am warming for you as a congratulations for your orderly and on-time boarding.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 21, 2010

event, and the Techset blogger lounge. event, and the Techset blogger lounge. But as a speaker, when you look out in the audience, and nobody is looking at you, and you assume it's a good thing because they're tweeting your stuff, it's a new world order. link] jaybaer LOL. Not convinced it hurts enjoyment.

Social Media 127

Social Media Media Paid Content Conference 127

Convince & Convert

SEPTEMBER 20, 2010

The brands that are adopters have figured this out and cast a wide net in terms of keyword monitoring in order to address even the casual commenters. Having been an Internet marketing consultant since 1994, it continues to amaze me how often we adopt imperfect answers online, and make them work. Some very cool insights !)

Twitter 147

Twitter CRM Business Paid Search Agency 147