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Why Guest Blogging Should Be Part of Your Content Marketing Strategy

Brandpoint

The article fits into Convince & Convert’s editorial topics, but it also provides insight that is specific to the guest blogger themselves. By building a solid library of relevant backlinks to targeted keywords, you should see an improvement in rankings, a higher PageRank score and a stronger domain authority.

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Three Ways to Build Links in the Age of Google Penguin

Biznology

In the days before Penguin, we used to discredit links between pages within the same domain. Recently, I’ve discovered that internal links actually can pass considerable link juice, as long as the authority of your domain is high and the referring source is tightly relevant to the page to which it is pointing. Blogger Outreach.

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What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post

Hubspot

A good piece of content also uses reference points and resources to make a case, such as statistics to support your points. So, with links embedded in content, the idea is to reference a relevant or useful resource. Similarly, you can add "no-follow" HTML to links when you have mu ltiple links to the same domain. Duh, right?!

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The Guide to Building Linked Unstructured Citations for Local SEO

Moz

Locally relevant links from domains/pages about Bottger’s locale. Industry-relevant links from domains/pages about the hospitality industry. Step 2: Input domains in Link Intersect We’re going to compare Bottger’s domain to Isleta and Sandia’s domains. Open Link Explorer in a new tab.

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How To Develop An Outreach Strategy: 15 Tips From Experts

BuzzSumo

Kristi Hines , Freelance Writer and Blogger. One feature I like about BuzzSumo is the ability to search a domain name for popular content and then dig into to see not only what topics have resonated with that audience, but who, specifically, shared it. Here is what they had to say: Want to get started on your own outreach strategy?

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Natural vs. Unnatural Links: What’s the Difference? How to Build a Natural Backlink Profile

seo.co

So-called unnatural links would earn penalties or hurt domain authority, while natural links would improve authority and ranking. Some neutral third party decided that your domain was worth linking to, so they posted a link somewhere to prove a point or offer a resource. Types of Backlink Sources. Link Destination.

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Google is a lying liar that lies

Biznology

Backlinks (still) matter – Reciprocal links , Page Rank , Domain Name age, and Backlinks are the core of Google and they’ll never really get rid of it. Instead of Photo.jpg , name your photo chris-abraham-portrait-black-glasses-black-t-shirt-black-white-chrisabraham-gerris.jpg or something like that.

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