Convince & Convert

MAY 27, 2010

Since then, Bulbstorm has run several more Idea Challenges promotions for Tornados, with a success level that’s pretty astounding.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

MAY 11, 2010

At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media. an audience. No selling, just showing.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

JUNE 24, 2010

The truly believe in the products they promote. [link] [link] Stanford Smith RT @jaybaer: If you want to be a better social marketer, study infomercials… [link] [link] david horne Jay. great points. funny, I was reading “What the Dog Saw&# by Malcom Gladwell today. There is a story about Ron Popeil in the book.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

FEBRUARY 23, 2010

Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

JULY 28, 2010

Social media is much to noisy for people to pay attention to obvious self promotion. He shows not only the power of helping his prospects and customers, but the power of helping other business by promoting THEM in his guide. Making himself a local expert, promoting other businesses is win-win. As fort he first steps.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

Many brands these days use social media to promote themselves and to reach out to their target audience. link] [link] Mary Hey Jason, An interesting post about Developing a Social Media Strategy in 7 Steps. Many brands these days use social media to promote themselves and to reach out to their target audience.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

APRIL 14, 2010

The best – and most effective – social media programs aren’t based on promotions and message distribution. Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? link] Dave Ryan Great Post.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

SEPTEMBER 21, 2010

Addition: Social Media (relationships) can be outsourced. Addition: Social Media (relationships) can be outsourced. Addition: Social Media (relationships) can be outsourced. I would also add that Social Media Lets Others Control Your Brand. We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

APRIL 1, 2010

As I said, their Facebook page isn't that bad, and there are about 25 million companies that are doing worse social media than the T-Wolves. This is an NBA franchise that quite clearly is promoting their social media presence on the home page of their Web site. At the same time, this is not a local dry cleaner.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

AUGUST 18, 2010

Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul? How can we find the most influential bloggers and get them to write about our client?

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. When creating and promoting social content, include specific, relevant keywords and search phrases wherever possible.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

AUGUST 31, 2010

Some Bloggers respond to the comments and some don’t. Individuals not leaving a comment to engage in a conversation, but simply to promote their own links or to chest-thump. I have tremendous respect for blogger that are not too busy to at least acknowledge comments with a simple “thank you.&# That’s feedback.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

MARCH 3, 2010

an RT @jaybaer: Will Your Agency Survive in a Social Media World? (6 Cordell I really enjoyed your post!

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

JUNE 11, 2010

I'm excited for you and look forward to reading and promoting the book. I'm excited for you and look forward to reading and promoting the book. I'm excited for you and look forward to reading and promoting the book. I'm excited for you and look forward to reading and promoting the book.

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media PR 125

Convince & Convert

MARCH 22, 2010

I hope you’ll consider registering for the Social Media Success Summit, and if you do, please use and promote this link ( [link] ) – if you do, I’ll make a few bucks. He knows what he’s doing, and I can assure you the content will be solid.

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

SEPTEMBER 20, 2010

Makes me think we should be doing more podcast promotion on Twitter? Also, 73% of Twitter users send SMS text messages multiple times per day. And, 49% of Twitter users have an iPod, compared to 28% of the total U.S. population. But according to these findings, 53% of Twitter users never post any updates.

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

SEPTEMBER 8, 2010

link] Sherman Unkefer MySpace didn’t change with the times and became the place for bands to promote their business for a while. It never captured the social media market. link] Howie at Sky Pulse Media Hi Jay I agree with most things you posit here. Best sentence ever!

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

FEBRUARY 25, 2010

Here’s what they’re doing right: Engage, Don’t Sell ThinkGeek has separated their Twitter messaging into TWO feeds – one designed to sell stuff (which is hilariously called @thinkgeekspam and posts updates about products and promotions) and one which posts all sorts of geek trivia and responses to fan questions and comments, called @thinkgeek.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Convince & Convert

JULY 8, 2010

The mere act of opting-in is an expression of interest in your products and services, so it stands to reason that relevant product or service promotions to this audience would stimulate sales. None of the other media can do that, so it is still relevant and complete privacy is a hard thing to do as Facebook has found out. Great post.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

MARCH 9, 2010

What about Baskin Robbins – with a promotion offering free samples (and extra napkins)? The trick is to how to properly promote a product without going overboard. But, if you think it through, many companies could succeed by participating in this community. Of course facial hair supply.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

AUGUST 3, 2010

3 Ways Facebook is Killing Your Website" [link] [link] Social Media Guide RT @jaybaer: "R.I.P. 3 Ways Facebook is Killing Your Website" [link] #sm #blogger via @jaybaer [link] Scott “@jaybaer: "R.I.P. But I am partially agree with you since for the newbie FB is boon for promoting themselves and their business.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

3 Ways Facebook is Killing Your Website" [link] [link] Social Media Guide RT @jaybaer: "R.I.P. 3 Ways Facebook is Killing Your Website" [link] #sm #blogger via @jaybaer [link] Scott “@jaybaer: "R.I.P. But I am partially agree with you since for the newbie FB is boon for promoting themselves and their business.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

APRIL 22, 2010

In other cases, they are the new influencers, bloggers and taste-makers. Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. It makes complete sense. Thanks, Jay!

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Convince & Convert

JULY 9, 2010

Instead of just handing off a product and hoping the influencers said good things, they went out of their way to make us feel important, and I think that will deffinitly go over well when any of us say anything about the promotion. Online is always great, but it will never replace real life experiences.

Personalization 123

Personalization Paid Search Agency Transparency PR 123

Convince & Convert

SEPTEMBER 23, 2010

Couldn’t you “promote&# some of them, and have them help you monitor and respond to blog posts, create Facebook status updates, and so forth? That concept of fan promotion, of “leveling up&# gives you access to a tremendous amount of free labor, and simultaneously strengthens bonds between your brand and its biggest fans.

Social Media 148

Social Media Media Paid Content Webinar Metrics 148

Convince & Convert

JUNE 28, 2010

More from Convince and Convert A Social Media Scoreboard That Works Why You’re the Key to Social Media Success Build Your Brand a Social Content Ladder in 5 Steps Convince and Convert Recommends How Not To Use Social Media (The Arkayne Blog) You don’t need a big editorial staff to produce good content! Powerpoint authors.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

SEPTEMBER 21, 2010

Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all. event, and the Techset blogger lounge. event, and the Techset blogger lounge. I’ll write about that soon.

Social Media 127

Social Media Media Paid Content Conference 127

Convince & Convert

JUNE 16, 2010

Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. Buzzing or creating awareness we think generate incremental sales is worthless. Whether B2B or B2C, customers are buying based on what they need.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120

Convince & Convert

SEPTEMBER 20, 2010

link] Chris Groscurth The tensions between “slow&# vs. “fast&# and reaching “many&# vs. “a few&# pose some serious logistical considerations for businesses and bloggers alike.

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160