Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. But, if one of your followers tweets and asks you to solve a customer service problem, and you answer back, you’re engaged in a customer retention event. An interesting little related aside.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? I’d add: 1)Social media can increase sales. I’d add: 1)Social media can increase sales. I’d add: 1)Social media can increase sales. I don’t concur that “social media can increase sales&# is always false.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. Lion Brand Yarn found that their customer outreach strategy drove impressive e-commerce results – those who visited the company’s blog were 41% more likely to buy at the Web site.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Webbiquity

DECEMBER 19, 2017

Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Directive Agency

JULY 15, 2019

We also talk about this switch from Blogger Jet , which was the blog that he was running. Usually what 99% of bloggers would do is they would write either their thoughts, opinions, how they think broken link building should work. Here’s how many opportunities we were able to find. So we talked about the future of SEO.

SEO 40

SEO Paid Content Budget Programs Tools 40

Adobe Experience Cloud Blog

OCTOBER 22, 2012

He also talks regularly on digital marketing at events such as SMX, Brightonseo, Thinkvis and more. He’s delivered presentations across UK & Europe at events like A4U, SMX London and SASCON. She’s spoken at various industry events, both in the UK and abroad including MozCon, SearchLove, Be Wizard and Think Visibility.

SEO 48

SEO Advertising Agencies Work Management Top of Funnel 48

Convince & Convert

JULY 13, 2010

Don’t cheat them of that opportunity. (Oh, Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. Limits the Opportunity for Our Industry: In case you missed it, we’re not the only group chasing this particular “golden goose.” It’s a big world out there.)

Social Media 140

Social Media Media PR Webinar Metrics 140

B2B Marketing Zone Posts

OCTOBER 5, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. By integrating a blog into the homepage of your website, you have the opportunity to do exactly that. You have a list.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Convince & Convert

AUGUST 4, 2010

A negative comment at least gives you the opportunity to find it, learn from it, and perhaps even turn disappointment into approval with fancy customer service dance moves. 4 Steps to Drive Sales with a Social FAQ [link] Chuck Reynolds Interesting you post this as we have a small Arizona business owner Yelp disaster on our hands.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Hubspot

MAY 26, 2021

The more you link to others — especially when you do it in a consistent, opportunity-driven way — the greater likelihood one of those bloggers will return the favor. Newsjacking is when you capitalize on the popularity of a news story to amplify your own sales and marketing success. Link to other blogs on your blog.

Link Building 101

Link Building Lead Scoring Lead Ranking Webinar Metrics 101

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. In other cases, they are the new influencers, bloggers and taste-makers. In either event, your job in this circumstance is to create conversation. In some cases these are members of the media. Thanks, Jay!

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

SnapApp

DECEMBER 14, 2016

New opportunities, challenges and technologies are emerging every day, making it harder than ever for companies to keep up. Sales enablement. There could be a strong opportunity to break through the clutter with a consistent, valuable print magazine. Provide solutions and start them on the sales funnel. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

DECEMBER 22, 2016

She has blog posts about how to become a sensational blogger, interviews with marketing experts who share their most valuable advice, and so much more. Marketing and Sales make up the 2 main sections of HubSpot Blog’s blog (that’s a mouthful). Marketing and Sales make up the 2 main sections of HubSpot Blog’s blog (that’s a mouthful).

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

seo.co

DECEMBER 8, 2020

Building an effective website that will provide a strong, consistent flow of leads or sales requires marketing. SEO makes your website visible to potential customers so that you can make sales. Whenever you post a new article or create a new page, consider it an opportunity to fortify your existing interlinking strategy.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Webbiquity

JULY 17, 2018

You work with sales, content, SEO, and customer care champions to promote targeted messaging. So, unless you utilize the combined power of inbound and outbound marketing tactics , your words won’t stand out in the age of omnichannel sales cycles. First, the PR team pitches media persons, bloggers and influencers daily.

PR 185

PR Paid Content B2B Thought Leadership B2B Marketing 185

Biznology

JULY 31, 2018

Oh, and lots and lots of swag for the taking, with quite a lot of it for actual sale. I’ve been running influencer marketing campaigns since 2002, back when it was called buzz marketing and word of mouth marketing. It can also be diversion or the opportunity to look good in anothers’ eyes. Original Gangster.

Planning 120

Planning Paid Search Agency Word of Mouth Advertising Agencies 120