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Secrets to a Successful Pharma Product Launch: Best Practices For Impactful Events

SpotMe Blog

One of the most impactful channels to use when launching a pharmaceutical product is strategic events. When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. Determining your key HCPs will guide your messaging and outreach.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

The next 40 came from a combination of friends, entrepreneurs, different people we met in the city, different finance teams, but also some level of cold or semi-cold outreach. That was the first full sale where it was not a friend’s friend, or not my friend, or not someone I already knew or might know me.

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5 Key Characteristics Every Social Media Community Manager Should Have

Hubspot

Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales; so why do so few companies employ a social media community manager? Some of our clients even have no sales people, as they sell online: so the community managers are driving their sales directly!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The sales or support representative should speak directly through whatever medium the contact prefers. Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? Is anyone looking disengagement as an opportunity or is it all about simple projected segmentation?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Over 90% of sales were from those referrals. The reality is, there’s never been a level playing field.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? RK : Measuring social media’s direct impact on sales. Connecting the influence factor with the direct sales is impressive if possible. To keep the system from being gamed, it doesn’t work like that.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In addition to giving you the opportunity to win this treasure of a book (thanks to the folks at DaleCarnegie.com for supplying the prizes to Convince & Convert readers), you can now experience a freaky combination of timeless wisdom and post-modern gadgetry, as Dale Carnegie now has an app called Secrets of Success.