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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different.

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34 Inbound Link Building Strategies to Help Your Site Rank Higher

Hubspot

The more you link to others — especially when you do it in a consistent, opportunity-driven way — the greater likelihood one of those bloggers will return the favor. Newsjacking is when you capitalize on the popularity of a news story to amplify your own sales and marketing success. Link to other blogs on your blog.

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Secrets to a Successful Pharma Product Launch: Best Practices For Impactful Events

SpotMe Blog

One of the most impactful channels to use when launching a pharmaceutical product is strategic events. When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. Determining your key HCPs will guide your messaging and outreach.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The sales or support representative should speak directly through whatever medium the contact prefers. Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? Is anyone looking disengagement as an opportunity or is it all about simple projected segmentation?

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. But, if one of your followers tweets and asks you to solve a customer service problem, and you answer back, you’re engaged in a customer retention event. An interesting little related aside.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A negative comment at least gives you the opportunity to find it, learn from it, and perhaps even turn disappointment into approval with fancy customer service dance moves. 4 Steps to Drive Sales with a Social FAQ [link] Chuck Reynolds Interesting you post this as we have a small Arizona business owner Yelp disaster on our hands.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

The next 40 came from a combination of friends, entrepreneurs, different people we met in the city, different finance teams, but also some level of cold or semi-cold outreach. That was the first full sale where it was not a friend’s friend, or not my friend, or not someone I already knew or might know me.