Convince & Convert

JUNE 22, 2010

How can you instruct your team to implement and operate something that has so much potential to immediately win (or lose) customer hearts and minds, if you’ve never used it yourself? The biggest obstacle is corporate culture. Would a company launch a major television campaign if the CEO had never watched TV? Social Media?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

MAY 25, 2010

This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse. What other aspects of the marketing services business are likely to grow like that? Direct mail? Note that I didn’t include Web design.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Online Marketing Institute

OCTOBER 29, 2010

From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. But what about the use of social media between businesses? Learn more.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Convince & Convert

AUGUST 3, 2010

Who killed the website? Do You “Like&# Me in Attack Mode? Here, the objective is to change the way we think about information exchange online. Incidentally, this is why Google is so afraid of Facebook. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. Facebook, of course.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Who killed the website? Do You “Like&# Me in Attack Mode? Here, the objective is to change the way we think about information exchange online. Incidentally, this is why Google is so afraid of Facebook. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. Facebook, of course.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

MARCH 18, 2010

It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. This is not some sort of ExactTarget sales pitch (although you do have to fill out a short form to download it, which I abhor).

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 1, 2010

There was a period (from about 1995-1998) where you almost literally couldn’t give away online ads. What I’d hear over and over again from companies that had bought online ads in the early days was “ We tried that once. Or that a lot more people were now online. This has happened before online.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why brands go to great lengths to humanize themselves on the social Web. A survey of 4,875 adults (500 U.S.) On the surface, it makes sense.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

AUGUST 4, 2010

Do you know why you don’t get angry when customers call customer service and say all kinds of crazy, depressing stuff about your brand? Do you know why you don’t get angry when customers call customer service and say all kinds of crazy, depressing stuff about your brand?

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

JUNE 23, 2010

What is the next generation of crowdsourcing? There are people out there that currently hate your product because it isn’t giving them what they need. I’m not talking about a contest to produce a full commercial or send a manned vehicle to space. Market research is as important to most companies as the payroll department.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

SEPTEMBER 23, 2010

How much time do you spend sending, reading, and receiving emails each day? Well guess what? In the QA portion of recent speeches, I’ve frequently been asked “this is great, but doesn’t it seem like it will take a lot of time?&# Succeeding on the social Web requires daily participation. How could it not be so?

Social Media 148

Social Media Media Paid Content Webinar Metrics 148

KoMarketing Associates

JULY 18, 2019

As a first time attendee at MozCon , the extremely actionable presentations, unique perspectives, and cutting edge strategies that were shared blew me away. As a first time attendee at MozCon , the extremely actionable presentations, unique perspectives, and cutting edge strategies that were shared blew me away. randfish #Mozcon.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28

Single Grain

NOVEMBER 25, 2019

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad. What Is Viral Marketing?

Viral Marketing 136

Viral Marketing Word of Mouth Paid Search Agency Planning 136