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Why Is Social Media an Important Part of Inbound Marketing?

SmartBug Media

Often, social media and inbound marketing are seen as mutually exclusive, but that certainly isn’t the case. In fact, social media allows you to connect with your audience in a place they are already engaging—which is the very foundation of inbound marketing. Here’s why.

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Inbound Marketing vs. Outbound Marketing: What’s the Difference?

Inbox Insight

In the past, there wasn’t a clear distinction between inbound and outbound, and therefore outbound was simply known as “marketing”. It encompassed the entire function, and was how consumers would discover new products, services and brands; it was the most effective way to communicate with a large audience. Email marketing.

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What Is Cost Per Lead, and How Can You Use It To Improve Your Marketing?

Marketing Insider Group

Key Takeaways: Cost per lead is a marketing metric or a pricing model, depending on whether you’re using inbound or outbound methods. Inbound marketing tactics remain the best strategy for lowering your cost per lead. Still, inbound marketing with excellent content delivers the lowest cost per lead with long-term ROI.

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Create B2B Content Your Audience Actually Wants to Read

Marketing Insider Group

Content creation is the cornerstone of a successful inbound marketing strategy. What are people most commonly searching for surrounding your products or services? With 24/7 customer support and a robust online platform, you have complete access to the products and services you need at any moment. Choose a Theme.

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The Lead Generation Strategy Guide

Zoominfo

A lead is defined as any prospect who indicates interest in a company’s product or service. There are a host of ways that sales and marketing professionals can attract potential customers, with some tactics that undoubtedly work better than others. Inbound Marketing. Marketing Campaigns. What is a Lead?

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Examples of Blogs From Every Industry, Purpose, & Readership

Hubspot

When you hear the word “blog”, what do you think of? These include conversions, a boost in revenue, calls to action, inbound marketing, and improving customer relationships. These include conversions, a boost in revenue, calls to action, inbound marketing, and improving customer relationships. Benefits of Blogging.

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How to Never Run Out of Email Marketing Content Again

Navigate the Channel

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. Inbound marketing acknowledges that not everyone is ready to buy from you at this exact moment.