Remove terms
article thumbnail

Thinking beyond the quarter: 5 ways content marketers can aim for long-term success

Tomorrow People

This blog uses CMI data to show why that’s a sound strategy. Sadly, today’s business climate fosters a lot of short-term thinking. Fortunately, new research from the Content Marketing Institute puts some hard numbers on how longer-term thinking leads to greater success overall. You’ve just got home and you’re hungry. In the CMI.

article thumbnail

Lead Scoring Model: Building a Framework to Drive Conversion

Act-On

Blog Learn More Know your persona First things first: make sure your sales, marketing, and other relevant teams (like product) are in agreement on what your ideal customer looks like. You’re trying to answer one question: How important is this factor in terms of indicating likelihood to purchase?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

It could take the form of a free downloadable resource such as a report, eBook , checklist, video, or a pre-recorded webinar series. Content that gets instantly downloaded or sent to the reader’s inbox works much better than content they need to wait or work too hard for. What is a lead magnet? Can be instantly accessed.

article thumbnail

How B2B Content Marketing Has Changed and What To Do Next [Research]

Webbiquity

It also means understanding the “known” prospects in your CRM or marketing automation system and customizing content based on role (as well as everything else you know about the individual). Blog posts about marketing technology, for example, tend to have a limited shelf life, as technology evolves quickly. Conclusion.

Research 351
article thumbnail

5 Ways to Improve Your Email Marketing with CRM

GreenRope

5 Ways to Improve Your Email Marketing with CRM. In this blog post, we are going to cover 5 ways you can improve your email marketing strategy using CRM. The importance of CRM in Email Marketing. Customer relationship management (CRM) is a commonly used software application that stores and manages important customer data.

CRM 52
article thumbnail

Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

For sources, offer relevant whitepapers, industry reports, or reputable blogs and publications. Personalize Your Approach to Build Long-Term Relationships You know your audience, so personalize your cold emails. Rather, leverage personalization as a starting point for building long-term business relationships.

article thumbnail

7 value-added assets to engage and upsell customers

Martech

Your website should have customer engagement content on your product pages and blog, and email messaging can be used to nurture engagement and interest. Short-term (3-8 messages) email series are very powerful for customers, as they can nurture follow-up after a customer service interaction or a content download event.

82