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7 Google Ads Influencers to Follow

Brandpoint

But to get the most out of your pay-per-click (PPC) campaigns, you need to know how to write the best titles, craft succinct but informative descriptions, choose the most enticing images and build conversion-oriented landing pages. Brad Geddes is an online marketing consultant who specializes in SEO and PPC advertising, including Google Ads.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Stelzner He is the founder of the Social Media Examiner blog. Heidi blogs on Talk to Heidi and writes on business, motivation, life, and food. Darren Rowse Darren runs 2 blogs that receive 5 million visitors per month. Darren is the ultimate guy for blogging and content marketing tips. Why should you follow her?

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What Are Experts Prioritizing in 2018 B2B Marketing Budgets?

KoMarketing Associates

Samantha Stone , Author, Founder & CMO, The Marketing Advisory Network. We’re also now pushing our paid digital strategy in SEM, online display, and content syndication more holistically and strategically so more investments in those channels are increasingly important to us. . Bart Mroz, Co-Founder and CEO, SUMO Heavy.

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How to Build a Digital Marketing Team for Your Business

BenchmarkONE

You might hire a chief marketing officer (CMO), Director of Marketing, or a VP of marketing. They write copy and content for an organization’s website, landing pages , blog, webinars, resources, email marketing campaigns, and so on. . Leadership roles. Copywriters/content writers and editors: The wordsmiths of the group.

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How to Hire a CMO Who Is a Perfect Fit for Your Company

Single Grain

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization.

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How Inbound Marketing Can Fuel Native Advertising

Hubspot

If you're a CMO, you may have heard the term "native advertising" bandied about recently. Native advertising can, in its most popular format, take the form of a sponsored blog post or article. SEO and SEM tactics easier still. In plain English, that means paid editorial. What Is Native Advertising? What Is Native Advertising?

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How to Hire the Right VP of Marketing for Your Company

Single Grain

The vice president (VP) of marketing is a director-level marketing expert who directly reports to the president, director of marketing , chief marketing officer ( CMO ), or the chief executive officer (CEO) of the company. VP of Marketing vs. CMO vs. Marketing Director. What Is a VP of Marketing? CareerBuilder. Robert Half. Monster.