Vidyard

SEPTEMBER 14, 2017

Recently a sales leader asked about the ROI of video and I was surprised by the question. Don’t get me wrong — as a sales leader myself I want to see an ROI for every tool that we use, but the impact of video seemed obvious. 37% higher click rate. 216% higher response rate (more than TRIPLE the reply rate!!).

Response Rate 0

Response Rate Video Marketing Account Based Marketing Outreach 0

Sprout Social

FEBRUARY 17, 2022

But there’s still an issue—marketers need a more efficient way to manage their email blasts. Email blast templates are suitable for several scenarios. What should be in an email blast template? Then track the open and click-through rates to see which emails generate ROI. click-thru rate.

Template 129

Template Email Marketing Blast Campaigns Planning 129

SendX

FEBRUARY 25, 2020

One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is. In this article, we would be looking at strategies you can use to help you increase email response rates. What Is Email Response Rates? No weekends.

Response Rate 196

Response Rate Marketing & Strategy Open Rate CAN-SPAM 196

ClickZ

MAY 2, 2020

March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications. Right from email blasts to social media outreach, brands are trying every possible way of classic marketing. Direct open rates increased by 22% for apps and 119% for websites.

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

DealSignal

SEPTEMBER 14, 2022

These higher-performing campaigns are measured by lower bounce rates, higher open rates, higher click rates, and higher response rates – overall higher engagement. They quickly find that they are getting high bounce rates and hitting many bad phone numbers. Do you Have High-Quality CRM Data?

Deliverability 52

Deliverability B2B Marketing Automation Services Lead Scoring 52

markempa

AUGUST 19, 2013

I asked Matt Bailey, President, SiteLogic ; Christopher Donald, CEO and Lead Strategist, Inbox Group ; and Loren McDonald, VP Industry Relations, Silverpop , about comparing “batch and blast” email strategies against some of the more targeted and personalized email approaches. Here are their answers.

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

ERDM

JANUARY 22, 2019

CASE STUDY A Fortune 100 financial institution found that its traditional persona and cohort segmentation was no longer effective in driving response rates and engagement from Millennials. Formal onboarding strategies and programmes (Figure 3) yield a very good return on investment (ROI). Figure 3: Step 2–Onboarding.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53