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FEBRUARY 7, 2024
That’s easier said than done, but it all starts with a thoughtful product launch strategy like the one Megan Pratt , owner of Product Marketing House, outlined in her DEMAND 2023 session. That said, there’s no big marketing push. Product launch: A completed product you’re ready to take to the market with all your marketing muscles.
The Mx Group
APRIL 10, 2018
And unfortunately, the stats are rough. A full 20% of marketing emails never make it to their intended inbox, according to ReturnPath’s 2017 Deliverability Benchmark Report. But you can avoid this pitfall by investing time in your marketing automation platform (MAP) setup and committing to due diligence going forward.
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Porch Group Media
JANUARY 29, 2019
Email Marketing Trends and Strategies for 2019. Email continues to reign as the top performing marketing channel in terms of ROI, lead generation, content distribution and other key metrics. In research by The Manifest , almost 70% of businesses use email marketing as part of their campaign strategy. eConsultancy.
Rev
OCTOBER 14, 2018
When you think about a B2B marketer as a CEO, you open up avenues of thought that will transform the way you work and the way you understand your value as a marketer. Ryan is an expert digital marketing and especially email marketing with 20 years of experience in B2B demand gen. CEOs ask the right questions. Not the how.
chiefmartech
MAY 27, 2019
Back in the early days of martech, there was an apocryphal statistic that most marketers only used about 15% of the capabilities of their marketing automation systems. (I I heard this stat thrown about for years, but googling suggests that SiriusDecisions published it officially in 2013.)
Delivra
APRIL 23, 2021
When it comes to marketing that gets results, no channel does it better than email. Even though it is one of the oldest communication channels around, email has had quite a solid renaissance as a marketing tool that delivers when it comes to ROI. 5 Benefits of Email Automation You Just Can’t Ignore. Source: Campaign Monitor.
GreenRope
APRIL 27, 2016
5 Tips for Better Email Marketing. No matter what people say, email marketing is still one of the most effective ways to reach and convert your leads and clients. Here are a few stats that will change your mind. - 74% of marketers say targeted personalization increases customer engagement. Don’t believe me?
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