Remove testimonials
Remove Blast Campaigns Remove Differentiation Remove Segmentation
article thumbnail

How to Nurture Mid-Funnel Leads with the Right B2B Content Mix

Contently

The magic happens by deepening the connection made in the top of the funnel with content that is specific to different segments of your overall audience. Educate current and potential customers on the factors that differentiate your brand. What is at the heart of these unique segmentation patterns? Hello, ROI!)

article thumbnail

Content Marketing Hierarchy: Be Niche With Vertical Content

ClearVoice

Because you work across multiple verticals, you need to differentiate messaging for each one. When you work within the wonderful confines of content verticals, you challenge yourself to refine messaging rather than blast it into some random person’s face like an annoying TV commercial. Why vertical content matters. One more thing.

Verticals 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Better Email Marketing: How to segment and target your leads and customers

GreenRope

Better Email Marketing: How to segment and target your leads and customers. Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts. Key demographics for segmentation: Geography: Addressed above.

article thumbnail

Better Email Marketing: How to segment and target your leads and customers

GreenRope

Better Email Marketing: How to segment and target your leads and customers. Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts. Key demographics for segmentation: Geography: Addressed above.

article thumbnail

Better Email Marketing: How to segment and target your leads and customers

GreenRope

Better Email Marketing: How to segment and target your leads and customers. Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts. Key demographics for segmentation: Geography: Addressed above.

article thumbnail

Better Email Marketing: How to segment and target your leads and customers

GreenRope

Better Email Marketing: How to segment and target your leads and customers. Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts. Key demographics for segmentation: Geography: Addressed above.

article thumbnail

Better Email Marketing: How to segment and target your leads and customers

GreenRope

Better Email Marketing: How to segment and target your leads and customers. Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts. Key demographics for segmentation: Geography: Addressed above.