KoMarketing Associates

MAY 3, 2018

Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. Behavior >> New vs. Returning. Behavior >> Frequency & Recency >> Count of Sessions.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Martech Advisor

MARCH 26, 2020

Both these applications can give you a sneak peek into user behavior when you extract the right insights and help customize your messaging accordingly. Your target audience is available across different channels and on various devices. Your target audience is available across different channels and on various devices.

Marketing AI 60

Marketing AI Top of Funnel Marketing Automation Services Co-Registration 60

Customer Experience Matrix

OCTOBER 2, 2013

The company positions itself as a tool to deliver “personalized and relevant multi-channel communications”, which sure sounds like a CDP. Interest profiles take into account the recency of each selection and give different weights to different types of selections – e.g., more weight to sharing something than just reading it.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Lead Ranking 120

SmartBug Media

APRIL 17, 2020

Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. Sales reps see their leads ranked by recency of engagement and overall lead score. Sales Insights.

Marketo 66

Marketo SMB Lead Ranking Lead Scoring 66

Heinz Marketing

FEBRUARY 2, 2024

The goal of marketing attribution is to identify and assign value to the different marketing channels and interactions that lead to a conversion. Ineffective for Multi-Channel Campaigns – Doesn’t provide insights into how various channels contribute throughout the customer journey.

Marketing Attribution 101

Marketing Attribution Lead Ranking Multi-Touch Attribution Top of Funnel 101

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Workflow-oriented, highly detailed behavioral data, analytical queries. Channel Management. Architecture. Number of user seats.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Biznology

JANUARY 5, 2015

Unfortunately these systems are nothing more than repositories of registration data, and do not provide the capability to perform analytics on the campaign results of cross channel and multiple communications. The value of this data is its recency and accuracy, which is usually a problem with B2B data and lists. Probably not!

Trade Show 80

Trade Show Co-Registration Cost Per Thousand CPM 80