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Nine Social Media Marketing Stats You Can Use

Webbiquity

Here are three key findings from recent research, supported by nine useful social media stats, and recommendations on what to do with this information. Social media ads are tied with sponsored posts among the most trusted channels by consumers when making a purchase decision. eMarketer ). Small Business Trends ). WordStream ).

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Display Advertising Trends 2021: Key Stats and Insights

Bannerflow

According to the latest eMarketer research , US display advertising is predicted to grow 27.5% One of the most breathtaking stats we found during 2020 was that on average all ads – across industries – see an uplift of 85% compared to any average day during the year. Why are there so many different sizes of display ads?

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The Growth of Video and Mobile Marketing; Key Stats and Trends

NuSpark Consulting

US online ad spending, a $40 billion dollar market in 2012, is primarily made up of three formats: search, banner ads and video advertising. Search will always carve out the majority of this spending, but according to eMarketer, online video ad spending will nearly double its share of the market in the next four years.

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20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

The ads we were being presented with lacked context and value, and as a result, many of us were quick to deem them untrustworthy. There was just something about paying for an irrelevant banner ad that didn't sit well with us. 10 Shocking (But True) Stats About Display and Banner Ads. Source: eMarketer ).

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100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

With popular platforms such as Google Ads and Facebook offering incredible targeting for specific consumers and their budget-friendly pricing, it's no wonder that 74% of businesses are investing in PPC. Facebook’s ad revenues exceed the entire print industry in 2019 ( EMarketer ). Statistic Stats). Statistic Stats).

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Leverage Free Shipping Day to Boost Holiday Sales

Martech Advisor

Here are some stats and facts to inspire you to include a Free Shipping Day strategy: Share of e-commerce transactions has been highest during the week of Free Shipping Day since 2015 – eMarketer. Prepare your website, apps, and servers for the Free Shipping Day traffic. Run a countdown to your offers.

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Video Measurement Is Broken. Here’s How to Fix It

Contently

Is it a static banner ad? For years, the video market was a cash factory marred by fraudulent traffic and ineffective programmatic ad exchanges. Money keeps pouring into it, but a 2016 eMarketer report showed that more than 70 percent of brand marketers are still concerned about viewability, click fraud, and bot traffic.