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Content Marketing Institute
MAY 31, 2018
Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. Upon completion, you want to distribute and track all the product components, as well as any changes or versions over time.
Marketing Insider Group
JANUARY 24, 2012
We receive more marketing messages than we can handle and the battle for customer attention has moved from being mainly about the medium to technology to content. If “content is king,” then customer attention is the “Holy Grail.” But now, the consumer marketplace is fragmented almost beyond recognition.
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Anyword
MARCH 11, 2020
All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. So what are some of the ways other publishers are using their content to bring a profit?
Content Standard
AUGUST 20, 2015
Ad blocking is estimated to cost publishers a hefty $21.8 There are now 198 million active ad block users in the world. Since last year alone, ad blocking grew by 41 percent globally. Now that a mobile ad blocker appears to be imminent , advertisers and publishers alike are understandably worried.
RebelMouse
MARCH 25, 2019
In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? It's a tricky catch-22 that haunts marketers and publishers across the digital space. This has resulted in more opportunities to create sustainable revenue for publishers.
RebelMouse
MARCH 25, 2019
In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? It's a tricky catch-22 that haunts marketers and publishers across the digital space. This has resulted in more opportunities to create sustainable revenue for publishers.
RebelMouse
MARCH 25, 2019
In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? It's a tricky catch-22 that haunts marketers and publishers across the digital space. This has resulted in more opportunities to create sustainable revenue for publishers.
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