KoMarketing Associates

JANUARY 26, 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. Think Beyond B2B.

Social Media 96

Social Media Media B2B Tips 96

Lead Forensics

APRIL 30, 2024

As a B2B , you need to fully understand your target audience , from their likes and dislikes, to what drives their decision making and where they go for information. This will encourage them to continue reading your website, to follow you on social media and potentially to become a paying customer in the future.

Buyer Personas 52

Buyer Personas P2P Ideal Customer Profiles Buyer's Journey 52

ERDM

JANUARY 22, 2019

Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). The highest-ranking answer? ‘No

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

and Scott Emmons, former Head of the Innovation Lab at Neiman Marcus Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* In short, now is the time to shift to person-to-person (P2P) marketing. The highest-ranking answer? ‘No

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

Directive Agency

JUNE 24, 2019

Building a social following is also something that we’re going to talk about here on the podcast, so building a brand for yourself or for your company, and then finally, the principles of fine cinema. On this week’s episode, I had the opportunity to speak with fedora-sporting SEO royalty, aka Cyrus Shepard.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

Building a social following is also something that we’re going to talk about here on the podcast, so building a brand for yourself or for your company, and then finally, the principles of fine cinema. On this week’s episode, I had the opportunity to speak with fedora-sporting SEO royalty, aka Cyrus Shepard.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Marketing Insider Group

JANUARY 2, 2013

Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. By the time a customer reaches out so a sales person their purchase decision is almost 60% complete , often having already made their mind about what they will buy. B2B customers today use an average of 7.6 Think like a publisher.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100