Lead Forensics
NOVEMBER 23, 2023
The good news is, get it right and your website could quickly become your most valuable lead generation asset. 90% of B2B buyers research 2-7 websites before making a purchase , so if your website isn’t up to scratch compared to your competitors, you could be losing prospects before they even get in contact.
EMagine B2B Blog
MARCH 23, 2010
Many – perhaps most – B2Bs now use one or more white papers as offers in their online lead-generation program. But are those papers giving their early-stage prospects everything they need? Tags: B2B Web Strategy Converting. And we can just [.].
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SmartBug Media
NOVEMBER 3, 2020
For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI. So you will need to do some work with your report filters.
Hinge Marketing
NOVEMBER 30, 2016
Your B2B website is your most potent business development tool. Today, however, certainly not all, but much of this activity happens online — often without the seller’s knowledge. More and more, B2B buyers use Google to first identify firms, and then use those firms’ websites to vet as a potential partner in business.
Hinge Marketing
NOVEMBER 30, 2016
Your B2B website is your most potent business development tool. Today, however, certainly not all, but much of this activity happens online — often without the seller’s knowledge. More and more, B2B buyers use Google to first identify firms, and then use those firms’ websites to vet as a potential partner in business.
Anything Goes Marketing
MAY 12, 2007
Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? How can we further optimize our practices to increase the amount of leads we generate? 72% of users said that a detailed summary of the white paper will encourage registration.
Valasys
APRIL 10, 2020
Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. Furthermore, according to a survey by SiriusDecisions , 92% of B2B companies recognize the value in ABM. Most marketers create offers to generate leads from webinars and white papers.
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