Valasys

APRIL 10, 2020

Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. It helps in developing account-specific insights and in generating specific contacts for those accounts. Furthermore, according to a survey by SiriusDecisions , 92% of B2B companies recognize the value in ABM.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Hinge Marketing

NOVEMBER 30, 2016

Your B2B website is your most potent business development tool. Today, however, certainly not all, but much of this activity happens online — often without the seller’s knowledge. More and more, B2B buyers use Google to first identify firms, and then use those firms’ websites to vet as a potential partner in business.

Marketing Websites 48

Marketing Websites Lead Ranking Sales Qualified Leads B2B 48

Hinge Marketing

NOVEMBER 30, 2016

Your B2B website is your most potent business development tool. Today, however, certainly not all, but much of this activity happens online — often without the seller’s knowledge. More and more, B2B buyers use Google to first identify firms, and then use those firms’ websites to vet as a potential partner in business.

Marketing Websites 48

Marketing Websites Lead Ranking Sales Qualified Leads B2B 48

Anything Goes Marketing

MAY 12, 2007

Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? How can we further optimize our practices to increase the amount of leads we generate? 72% of users said that a detailed summary of the white paper will encourage registration.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Hinge Marketing

SEPTEMBER 7, 2016

This could be as simple as “Register Here” (for a free webinar, perhaps) or “Download Now” (for a white paper or research report or case study).The By embracing a keyword strategy, you will not only attract the right audience, you will attract the right kind of attention (i.e., traffic) from Google, as well.

Copywriting 48

Copywriting Marketing Websites Effectiveness Tips 48

B2B Marketing Zone Posts

MARCH 3, 2010

Best of B2B Marketing. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Is Your B2B Company REALLY Ready for Social Media? February 2010.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Anything Goes Marketing

OCTOBER 8, 2007

This will allow you to track the source if web visitors downloaded a white paper or purchased a product. The same goes for email. If you add a query string to your web links, you can save the query string data to the web profile of the email recipient, if they click through and fill out a form.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100