Marketing Insider Group

JUNE 30, 2020

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Types of B2B Content. Let’s see how.

Work Management 358

Work Management B2B Marketing Marketing Management Content Marketing 358

Heinz Marketing

SEPTEMBER 26, 2022

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Why CMO’s should care about sales enablement and how to make it a leadership team priority. It’s been happening since the dawn of someone selling something. Fire away, man.

Top of Funnel 52

Top of Funnel Budget Programs Work Management Marketing Automation Services 52

PureB2B

MARCH 22, 2017

In fact, based on statistics from Campaign Monitor : More than 80% of B2B and B2C companies are still using email marketing technologies as part of their marketing strategies. Final Thoughts. It has withstood the test of time and remains a strong force to contend with in lead generation and management, as well as customer engagement.

Email Marketing 80

Email Marketing Lead Ranking Lead Scoring Sales Qualified Leads 80

Zoominfo

MAY 21, 2020

A “BASHO email” is a fancy-pants name for a very personalized B2B email, usually addressed to a decision-maker at a high-value account. Check Out ZoomInfo’s Tips for Outreach Texting How To Write A BASHO Cold Email (With Examples) Like many B2B companies, ZoomInfo has such a wide total addressable market. And we’ve got examples.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

PureB2B

MARCH 22, 2017

In fact, based on statistics from Campaign Monitor : More than 80% of B2B and B2C companies are still using email marketing technologies as part of their marketing strategies. Final Thoughts. It has withstood the test of time and remains a strong force to contend with in lead generation and management , as well as customer engagement.

Lead Ranking 62

Lead Ranking Email Marketing Lead Scoring Sales Qualified Leads 62

Adobe Experience Cloud Blog

AUGUST 6, 2009

.  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.  What is B2B appointment setting ? B2B appointment setting is exactly what it says.  B2B appointment setting is exactly what it says. 

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

MAY 31, 2012

Read on for insights from Ike, and our Social Media Stat of the Week ( this week : 16% of CEOs are active in social media). We’ll talk about Eric’s social media stat of the week in a minute here, but I’d like to talk about something else statistically oriented. Jay’s Thought of the Week. Listen Now.

Work Management 113

Work Management Marketing Management Social Media Paid Search Agency 113

Convince & Convert

MARCH 22, 2012

Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. Eric’s Social Media Stat of the Week: Facebook Insights. Listen Now. The RSS feed is: [link]. Eric: Exactly.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. Eric’s Social Media Stat of the Week: Facebook Insights. Listen Now. The RSS feed is: [link]. Eric: Exactly.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Lead Liaison

NOVEMBER 2, 2018

Multi-day conferences, trade shows, conventions, seminars, thought-leadership workshops…these are all great examples of event marketing. Or perhaps you are a seasoned exhibitor who’s just looking for a few good stats. 73% of B2B marketers say events are better than other tactics for customer engagement ( source ).

Event Marketing 48

Event Marketing Statistics Enterprise Management Marketing Management 48

Hinge Marketing

DECEMBER 29, 2015

Marketing Automation tools are just for B2C brands, not B2B, professional services firms. Automation tools do not care if you’re selling consumers, businesses, or if you are selling to the government (B2G). A more important stat: 74% of top-performing companies use automated lead nurturing.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Sprout Social

OCTOBER 17, 2016

Quick Twitter Stats 310 million monthly active users. Quick Stats 1.65 You can group similar ads together and compare the stats for each variation. If you're in the B2B space, LinkedIn is a must. Quick Stats 9.8 It's the top network for social customer service because users can communicate in real time.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. The Top B2B Marketing Trends to Watch in 2017 (as Voted by 73 Experts). Account based marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Vidyard

FEBRUARY 2, 2021

They make ghosting a little more acceptable, no-shows tantalizingly easy, and the whole process of selling harder. The Transition to Virtual Selling 2. Stats Around Video Engagement 2.4.1 Finance Industry Virtual Selling Best Practices 1.1 Use Video as a Tool in Your Virtual Selling Strategy 1.2 Contents 1.

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 14, 2021

We’ve rounded up the top virtual selling best practices to help get you started off on the right foot. From customer service to new client contracts, everything is going digital—even selling. Virtual selling best practices help both the advisor and the client engage through secure video in a meaningful way. RevGenius 2.2

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Vidyard

SEPTEMBER 23, 2021

Or transitions you thought would make sense, don’t. Steal These TikTok For B2B Tips 1.1 Getting Started: TikTok For B2B Businesses 1.2 Balancing Trends And Batching TikToks For B2B 1.3 Ride The TikTok for B2B Wave 1. The Transition to Virtual Selling 2. Stats Around Video Engagement 2.5 Contents 1.

Sales Management 65

Sales Management Video Marketing Product Enterprise Management 65

Vidyard

SEPTEMBER 23, 2021

Steal These TikTok For B2B Tips 1.1 Getting Started: TikTok For B2B Businesses 1.2 Balancing Trends And Batching TikToks For B2B 1.3 Ride The TikTok for B2B Wave 1. The Transition to Virtual Selling 2. Stats Around Video Engagement 2.5 How to Stand Out When Virtual Selling 1.1 Video SEO Statistics 2.10

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Vidyard

OCTOBER 8, 2021

To build on that trust, embracing video as part of your virtual selling strategy is a wonderful way to connect with your clients face-to-face in our new digital world. Security and legal compliance add another layer of complexity to virtual selling in the financial services industry. Steal These TikTok For B2B Tips 1.1

Enterprise Management 65

Enterprise Management Work Management Marketing Budget Marketing Management 65

TrustRadius Marketing

NOVEMBER 2, 2022

Features of the Webexpenses desktop and mobile app include cross-platform auto-sync with: Google Vision-powered OCR receipt scanner Petty cash management Automatic policy compliance Corporate card automatic Intelligent Matching Integrated mileage tracking + verification Integration with an existing ERP. LEARN MORE. SAP SuccessFactors.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Features of the Webexpenses desktop and mobile app include cross-platform auto-sync with: Google Vision-powered OCR receipt scanner Petty cash management Automatic policy compliance Corporate card automatic Intelligent Matching Integrated mileage tracking + verification Integration with an existing ERP. LEARN MORE. SAP SuccessFactors.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Features of the Webexpenses desktop and mobile app include cross-platform auto-sync with: Google Vision-powered OCR receipt scanner Petty cash management Automatic policy compliance Corporate card automatic Intelligent Matching Integrated mileage tracking + verification Integration with an existing ERP. LEARN MORE. SAP SuccessFactors.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52