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Demandbase added to the 365 Customer Insights ecosystem

Martech

Leading ABM vendor Demandbase, along with its two recent acquisitions, InsideView and CustomerMatrix, will partner with Microsoft to help enrich Microsoft Dynamics 365 Customer Insights, the CDP component of Microsoft’s newly announced Customer Experience Platform.

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10 Best Account-Based Selling Tools

SalesIntel

Adopting an ABS strategy will help your team meet quota, complete more transactions, and achieve a greater return on investment from your sales initiatives. ABS initiatives outperform other marketing efforts, according to 85% of B2B marketers. . This strategy focuses sales teams on a group of highly focused, high-value accounts.

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Demandbase Reveals Major Acquisitions, Deviates focus from ABM

Valasys

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. ” He further stated, “This is an intentional step for us beyond being solely an ABM leader and into broader B2B go-to-market.

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Why Data Will Eat the World

Engagio

Or perhaps it’s even more accurate to say that data is FEEDING the world. “ Data is the new application. Data in B2B go-to-market (Sales and Marketing). Sales teams used to use their experience and intuition to know which accounts to focus on. Bringing together the best B2B data.

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Top 10 Lead Enrichment Tools in 2024

SalesIntel

The first step in the sales process is prospecting. To effectively prospect, you need verified contact data on your ideal buyers. But what happens if your data is incomplete or unreliable? Accurate lead data is crucial for successful sales and marketing efforts. Access advanced-level B2B data.

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A Guide to B2B Data Platforms Providers

DealSignal

With so many B2B data platforms providers available today, how do you know you’re choosing the right vendor for your business? B2B Data Platforms Providers: Essential Differences. How B2B data is sourced and verified has a direct effect on the outcome of your team’s performance.

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FORCAS’ Next-Gen Scenario-based Account Analytics Platform Unveiled

Valasys

On the 10 th of September 2019, B2B marketing platform provider FORCAS USA, LLC (“FORCAS”) unveiled a collaborative platform to equip the marketers with scenario-based targeting. InsideView & Kyndi will supplement the endeavors of FORCAS as the first partner & test user respectively.