Inbox Insight

APRIL 19, 2021

of senior B2B marketers currently identify and prioritize market opportunities through analyzing their customer database and matching it to their ideal customer profiles (ICP). These findings have been uncovered in our latest research among the Insight for Professionals (IFP) community of B2B senior marketers.

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

NetLine

MARCH 7, 2022

Intent data is one of the hottest topics in the marketing world. As COVID-19 forced us apart , employees dispersed from centralized offices, creating a new type of challenge for businesses: How do we reach buyers when they’re not gathered in one location? What is Intent Discovery? Billions of data points.

Intent 59

Intent Work Management Marketing Management B2B Marketing 59

Marketing Interactions

OCTOBER 15, 2021

Uniting the commercial team to produce profitable buyer and customer-driven experiences is something I’m thinking a lot about given the shift to self-reliance. But in a market driven by subscription business models, CS plays a key role in onboarding, retention, and expansion. Why B2B Marketers are Well Placed to Play a Pivotal Role.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

B2B Marketing Directions

SEPTEMBER 13, 2020

Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Simply put, intent data is information collected about the online activities of a person with the goal of using that data to identify or predict purchase intent.

In-market Prospects 92

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles 92

Inbox Insight

JUNE 16, 2023

That is why identifying target accounts is crucial to a successful Account-Based Marketing campaign. When only 5% of your B2B accounts are actively in-market to make a purchase right now , a lot of wastage occurs if your efforts aren’t synced around engaging that small cluster at the right time in their buying journey.

Account Based Marketing 92

Account Based Marketing Ideal Customer Profiles ABM Lead Ranking 92

PureB2B

FEBRUARY 23, 2022

It would make life much easier for B2B marketers. Crystal balls aren’t real, and without all that magical foresight, B2B marketers can only leverage what’s realistically available to design a results-driven ABM campaign: industry best practices and their own good judgment. But guess what? It’s PureABM by DemandScience!

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

FEBRUARY 23, 2022

It would make life much easier for B2B marketers. Crystal balls aren’t real, and without all that magical foresight, B2B marketers can only leverage what’s realistically available to design a results-driven ABM campaign: industry best practices and their own good judgment. But guess what? It’s PureABM by DemandScience!

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

Madison Logic

JUNE 6, 2023

B2B marketers faced with shifting buyer behaviors need to pivot their focus on strategies that generate and capture demand. As the economy continues to ebb and flow, marketers need to maintain a more persistent market presence to grow pipeline and revenue.

Demand 52

Demand Top of Funnel Enterprise Management Work Management 52

PureB2B

JUNE 16, 2022

email marketing?into A good example is the need for complete and reliable intent data , which dictates the outcome of email marketing initiatives in ABM campaigns. Intent data sheds light on insights about customer behavior, their driving factors, and how close they are to a purchase decision.

Account Based Marketing 62

Account Based Marketing ABM Email Marketing Webinar Metrics 62

DealSignal

DECEMBER 28, 2021

Start by reviewing B2B demand generation best practices , strategies, and tactics you should bring with you in 2022 to boost your marketing-qualified leads. Buyers today are more well-informed than ever, spending a large portion of their buyer journey researching before meeting with a sales rep. Demand gen tactics.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

Anteriad

DECEMBER 14, 2022

As B2B marketers, we like to be ahead of the curve and prepared for what’s to come. Our take: The bold B2B marketers that invest in finding both net-new customers and new buying groups in current customers in unexpected ways will position their companies for growth into the next year– and their careers as well.

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

DealSignal

AUGUST 26, 2020

Intent-based Inbound Lead Enrichment delivers the rich data and insights teams need to quickly and accurately segment, score, route, and prioritize inbound leads and deeply personalize their engagement with interested buyers—without wasting time on manual research. Levy, Principal of GZ Consulting.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

Madison Logic

NOVEMBER 30, 2023

B2B marketing is not just about selling a product or service. It’s about building positive brand awareness and strong relationships throughout the entire customer lifecycle. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers.

Demand 52

Demand Brand Identity Branding Work Management 52

6sense

MAY 10, 2017

With all the new technologies that enable B2B marketers to use the sharp minds they were born with, it really is a whole lot more fun than it used to be. There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders for IT investments in the enterprise.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

TrustRadius Marketing

OCTOBER 3, 2022

To adapt to this shift in buying behavior, brands not only need to consider new avenues such as intent data, but they also need to dig deeper into the best intent data sources for prospecting new customers. Intent data is a powerful resource that can help brands reach some of their most valuable prospects in the market.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data?

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

NetLine

NOVEMBER 30, 2023

Intent data is an essential part of sales enablement. Naturally, marketing has a key role to play, too. But with the volume of content online continuing to increase, how exactly should B2B marketers highlight the right content for sales teams to use at the right time? Created using DALLE via ChatGPT.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Inbox Insight

NOVEMBER 3, 2023

A well-executed demand generation campaign can bridge the gap between sales and revenue, reducing the sales cycle and guiding buyers through their customer journey. Ready to attract and engage your in-market B2B buyers? 81% of buyers prefer to research before making a purchase decision.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Demand Top of Funnel 105

Heinz Marketing

JULY 9, 2021

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Welcome to the fifth installment of The B2B Marketer’s Quick Start Guide. Check out the previous quick start guide posts on sales automation and direct mail platforms. Without further ado….

Paid Content 137

Paid Content Marketing Automation Services Work Management Marketing Management 137

SalesIntel

APRIL 11, 2024

Step 1: Define Your ICP Building a solid foundation is an effective first step in generating targeted sales leads. To begin, identify and research your total addressable market (TAM) and your ideal customer profile (ICP). Geographic segmentation refers to the geographic aspects that separate sales prospects.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

APRIL 11, 2024

Step 1: Define Your ICP Building a solid foundation is an effective first step in generating targeted sales leads. To begin, identify and research your total addressable market (TAM) and your ideal customer profile (ICP). Geographic segmentation refers to the geographic aspects that separate sales prospects.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

Inbox Insight

JANUARY 5, 2023

Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. A successful demand generation strategy drives long-term engagement and considers every touchpoint in the buyer journey to effectively boost revenue and accelerate the B2B sales process.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Metadata

MAY 21, 2024

Fast-forward a couple of years, and I’ve gone from Metadata customer to General Manager (GM) of MetaMatch, our proprietary targeting platform that helps B2B marketers build more accurate audiences across channels—even those pesky “non-conventional” ones like Facebook and Instagram. Spoiler: Wrong.) Tim Davidson , the former Sr.

Ideal Customer Profiles 52

Ideal Customer Profiles Advertising Channels B2B Marketing B2B 52