B to B Co-Registration Magazine White Paper 
Online Marketing Institute
NOVEMBER 28, 2012
White Papers. ENews Sign-Up. --> Magazine. Digital Magazines. -->. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Raphael is Associate Editor of FOLIO: Magazine. Design & Production. Digital Editions.
Paul Gillin
JUNE 24, 2010
The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. For example, if an increase in session time spent on site appears to correlate with registrations for a webcast, then that indicates that webcasts resonate with the audience. White paper.
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