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Paul Slack: B2B Digital Marketing Has Never Been Easier

B2B Digital Marketer

B2B Digital Marketing Has Never Been Easier. B2B Digital Marketing started as early as the internet boom in 1990’s. However, compared to that time, access to the internet and digital resources is much easier now and provides companies more opportunities to get into digital marketing. Memorable Quotes.

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Engaging Multimedia Content: Making a Human Connection

B2B Digital Marketer

With sales and marketing being done more at a distance, traditional methods for engaging potential customers are becoming more obsolete. In this episode of the B2B Digital Marketer Podcast, A. Lee Judge is the Co-Founder and CMO of Content Monsta, a digital content agency. 02:50 – The one funnel strategy.

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Joe Apfelbaum: Building a Long-Term Relationship with Your B2B Customers

B2B Digital Marketer

A good relationship with a B2B customer always involves a lot of digital trust, and it requires marketers to be transformational rather than transactional. Joe Apfelbaum is the CEO and founder of Ajax Union, a B2B digital marketing agency in Brooklyn, NY. 00:36 – Joe’s background in B2B Digital Marketing.

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Writing Your Own Book to Establish Authority

B2B Digital Marketer

In this episode of the B2B Digital Marketer Podcast, Raza Imam shares how you can publish your own book using content that you may have already published! Raza Imam is an entrepreneur, author, speaker, and coach with a passion for digital marketing and personal development. Podcast Timestamps/Outline. Episode Transcript.

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Ethan Beute: Rehumanizing B2B Digital Marketing

B2B Digital Marketer

Rehumanizing B2B Digital Marketing. With technology advancing and our world rapidly changing, automation and digital communication becomes the modern approach to marketing. However, this modern approach can sometimes lead to a situation where everything is automated and communication becomes too digital and faceless.

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B2B Marketing Predictions For 2011

Marketing Insider Group

So here is my list of B2B Marketing Insider predictions for 2011. Customer satisfaction, loyalty and retention re-emerge as key metrics B2B marketers will use to measure the performance of their holistic marketing programs. Too many marketers and business executives still question the value of social media (mostly in private).