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B2B Lead Generation Blog: On Alignment between Marketing and Finance

markempa

« MarketingSherpa Demand Generation Summit 2007 | Main | Practical Strategies for Generating Quality Leads Teleclass » On Alignment between Marketing and Finance Many marketers are quickly approaching their favorite time of year. Im of course talking about budget time. Im of course talking about budget time.

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Nicoline Maes: Finding the Right Balance Between Push and Pull Marketing

B2B Digital Marketer

And, uh, and w we know I’ve a lot of, uh, governmental projects and it’s, uh, like a, the last one that’s B to B to C. It’s, it’s the offline things as you’re doing, it’s the JV team and it’s, and it, of course also the pushing the content with the right, with the right ads.

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Think Outside the B2B Trade Show Booth

MLT Creative

As a standard course of action, our approach is to promote the client before, during and after the trade show. Patrick Maness is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office. Promote before, during and after the show.

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If You're In B2B Marketing, Get Your Head Around Social Media ROI

MLT Creative

Of course, both of these metrics are measured over time, so perhaps that’s another reason why 59% of B2B marketers fall into the “somewhat effective” category. Patrick Maness is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office.

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B2B Digital Marketing is About Relationships and Trust

B2B Digital Marketer

What time should we be doing all this stuff from a marketing perspective? And of course now with everybody working remote, a lot of those very targeted technologies are kind of struggling a little bit more, uh, than in the past because people are now not at their offices and you had all this kind of data and paths.

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Joe Apfelbaum: Building a Long-Term Relationship with Your B2B Customers

B2B Digital Marketer

Joe is on a mission to help 1000 hungry entrepreneurs go from Frustration to ‘Mojovation’ via his online courses, books and speaking engagements. 00:36 – Joe’s background in B2B Digital Marketing. 05:53 – Marketing is about testing in the right place. Joe’s course: [link]. Timestamps/Outline.

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Writing Your Own Book to Establish Authority

B2B Digital Marketer

But if I’m talking about in a B to B digital marketing process, and I’m the marketer that’s responsible for helping to bring sales qualified leads to the salespeople, how does this really work? Of course, that’s going to be your draft manuscript. Of course you need brand awareness.