markempa
OCTOBER 31, 2006
Mac writes, "When searching for leads for selling your products or services, you want to find those companies who have a problem for which you have the solution. Mac writes, "When searching for leads for selling your products or services, you want to find those companies who have a problem for which you have the solution.
Online Marketing Institute
MAY 27, 2009
Posted on Tuesday, May 26th, 2009 at 7:27 pm Why B-to-B Marketers Will Pioneer the New, New Media 150,000 Years of Social Network Media Experience: Why B-to-B Marketers Will Pioneer the New, New Media. B-to-B has always been peer-to-peer. B-to-B has always been peer-to-peer.
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markempa
JULY 16, 2007
Don’t focus exclusively on Web-based leads because typically in a b-to-b environment, a prospect may choose to communicate with your company by telephone or some other channel. from SalesFish Advertising just isnt very good at selling anything, except low cost commodity products. All leads are not created equal.
MLT Creative
JULY 11, 2011
What’s your elevator speech for your product or service? If you have a construction product, you may want to reach architects, builders and contractors. If you’re creative in your approach and with your message, you will also generate industry buzz and potentially drive some good public relations results.
markempa
JUNE 28, 2007
Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion. Implementing the 4Ts can help you get the most out of the Internet in your b-to-b sales and marketing efforts, and can help improve the alignment between sales and marketing within an organization.”
The ROI Guy
DECEMBER 6, 2010
Advanced ROI business case tools and training should be provided to direct and channel sales professionals to help them advance from traditional product / solution selling, to the value selling buyers now demand.
Buzz Marketing for Technology
JUNE 27, 2008
How to Be a Supremely Productive Person: A Chat With John Halamka. Webcast: Learn how Accenture, Avanade and Microsoft are helping organizations overcome productivity declines. Energy Efficiency. Space Management. Mainframes. Blade Servers. Virtualization. Applications. Middleware/EAI. Inventory Management. Document Management.
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