Remove B to B Remove Buy Remove Demand Remove Direct Marketing
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B2B Lead Generation Blog: Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006

markempa

« Webinar: Lead Generation Strategies for the Complex Sale | Main | E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper » Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 Im speaking at MarketingSherpas Demand Generation Summit being held in Boston and SF this fall.

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B2B Reads: Avoid Pitfalls, Sell More By Saying Less, & Best 4-Letter Words

Heinz Marketing

Here are four conditions that we and our customers must meet to maximize the probability that the buying effort is real and can end successfully. From a marketer’s perspective, many of the same principles, objectives and strategies now apply equally. Thank you, David Brock , for the great read. How To Sell More By Saying Less.

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B2B Lead Generation Blog: MarketingSherpa Demand Generation Summit 2007

markempa

Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 B-to-B Marketing; How to Measure & Manage Leads and more. B-to-B Marketing; How to Measure & Manage Leads and more.

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B2B Lead Generation Blog: Lead Generation Summit Notes

markempa

MarketingSherpas posted their B-to-B Lead Generation Summit Notes. Heres an interesting tidbit, apparently many of the presenters at the summit were not saying "lead generation" (or even just "marketing"). they were using the term "Demand Generation instead.

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B2B Lead Generation Blog: Your questions answered on Lead Generation via Podcasts

markempa

As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. Thats why I’m excited to interview Paul Dunay, Director of Global Field Marketing for BearingPoint. Paul also writes the insightful Buzz Marketing for Technology Blog.

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B2B Lead Generation Blog: On Alignment between Marketing and Finance

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Last year, I highlighted a report by MarketingSherpa which concludes that marketers need to do a better job capturing and communicating their value.

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B2B Lead Generation Blog: Word of Mouth Marketing relies on reputation not branding

markempa

Recent research shows that reputation makes a huge difference for B2B companies in the following areas; demand creation, lead generation and overall revenue growth. So if you want to build a WOM marketing program, you must look at your reputation first - not your brand. " Read my post on defending thought leadeship.