The Ultimate Email Marketing Glossary for 2022
SmartBug Media
JUNE 2, 2022
If you’ve got a marketing hypothesis to test, A/B testing allows you to test the performance of two different versions of the same email. Autoresponder. Make sure to set an “Out of Office” autoresponder. Drip campaigns are typically used in conjunction with a marketing automation platform. A/B test it! Bounce Rate.
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