Automation Lead Nurturing Lead Qualification Telemarketing 
The Mx Group
JUNE 4, 2018
With all the advantages technology provides these days in terms of marketing automation, efficiency, speed and data availability, there’s still no guarantee that, as a senior marketer, you’re bringing in enough B2B leads each quarter to meet your goals. An older-school technology — telemarketing.
Biznology
JUNE 4, 2019
I recently caught up with Dan McDade , longtime B2B practitioner in lead qualification and nurturing. You’ve been involved in the lead generation world for a long time. For every prospect universe, something like 30-40% of those prospects should not be included in marketing automation campaigns at all.
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Televerde
JANUARY 30, 2018
This isn’t telemarketing, because there’s no cold calling involved: Inside sales teams get their leads from demand generation campaigns, when they’re scored, qualified, and ready to close. Modern marketers leverage inside sales during lead qualification and lead nurturing, two important stages of the sales cycle.
ViewPoint
JANUARY 9, 2014
I detailed 7 lies to be aware of to avoid a lead generation disaster (read the blog for the specifics): Any list will do. Automated systems accurately score (prioritize) leads. More leads are better than fewer leads. Actually I take that back, it’s not okay if you pass those 10 leads to quota-carrying sales reps.
The Point
FEBRUARY 24, 2011
In an era of marketing automation and automated lead management, you don’t have to rely solely on phone calls to follow up on leads. And to the extent you rely on telemarketing exclusively, your lead management will be less effective and your sales productivity will suffer. And therein lies my point.
markempa
NOVEMBER 7, 2007
I often talk about the need for a “human touch†in marketing to overcome this age of automation and depersonalization. We're a professional B2B contact center that provides clients with the essential human touch required to develop and convert more leads into sales. What exactly does InTouch do?
Marketing Insider Group
AUGUST 12, 2010
In other companies lead nurture is a very formal and well-defined process. Marketing automation might be used to help setup triggers and automated touch points. Give them leads they can close and then we can all share in the success of hitting the numbers. Those that are have a big head start.
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