Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

SmartBug Media

SEPTEMBER 27, 2021

What is data hygiene? Data hygiene describes the process of eliminating bad data to optimize your database and ensure you have only high-quality, relevant information. So what is bad data and what is good data? To learn more about data hygiene, contact one of our marketers in development.

Data Hygiene 96

Data Hygiene Hubspot Practices Marketing Management 96

The Point

OCTOBER 3, 2012

According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period. And whereas these services have value, no one provider has 100% coverage (meaning some contact data will go stale, regardless). .

InsideView 100

InsideView Zoominfo Content Landing Pages 100

Zoominfo

APRIL 27, 2022

For B2B businesses using data to fuel successful sales and marketing efforts, having access to clean data is paramount. Data impacts critical go-to-market functions such as developing your ideal customer profile (ICP ), territory planning , segmentation , lead routing, and sales prospecting.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Zoominfo

MARCH 21, 2023

Limited automation means many RevOps tasks are still done manually. Inaccurate data means leads aren’t routed properly to sales. A strong foundation of go-to-market intelligence, cutting-edge automation tools, and the data management backbone to bring it all together. What’s it take?

Ideal Customer Profiles 130

Ideal Customer Profiles Demand Generation Marketing Budget Lead Ranking 130

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Zoominfo

JULY 31, 2019

With decay like that, it’s no wonder companies struggle to keep their data clean. But, before we begin to teach you the ways of data hygiene, here’s exactly what we mean when we refer to bad data : Missing fields. Data entered in the wrong field. Automate data maintenance. Inaccuracies.

B2B Sales 173

B2B Sales Enterprise Management Data Hygiene B2B 173

Zoominfo

FEBRUARY 6, 2019

Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

Data Hygiene 178

Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

Zoominfo

NOVEMBER 25, 2018

We recently reported that, while marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. In fact, only 14% of B2B marketers report their use of marketing automation as “good” or better ( source ). So, what’s holding them back?

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Work Management Marketing Management 113

Zoominfo

JULY 12, 2022

Dynamic Account Teams The most successful operations teams take advantage of automated account hierarchies — a key component to routing at scale. With account-to-account mapping, operations teams can effectively automate the process of building account hierarchies within their CRM. The results?

Ideal Customer Profiles 130

Ideal Customer Profiles Account Based Marketing Lead Scoring Lead Ranking 130

SalesIntel

JUNE 16, 2023

ZoomInfo’s real-time updates and AI-powered insights enable sales teams to stay ahead of the game. While its pricing plans are not publicly available, ZoomInfo is known to be a more expensive option compared to its competitors. SalesIntel, with its accurate data and user-friendly interface, stands out as a strong contender.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52

Zoominfo

FEBRUARY 23, 2018

What Is A B2B Data Provider? The term “data provider,” covers a wide array of business services. Think sales intelligence , pipeline prediction, data hygiene, CRM management, and so much more. In the early days, B2B marketing data providers started as a way to sell contact information.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Sales 100

Zoominfo

JANUARY 12, 2021

The digitized go-to-market motion undeniably starts with the frontline seller and marketer working together with high-quality CRM data, actionable intelligence, and data-driven insights to find the next best customer. Henry Schuck, ZoomInfo founder and CEO. 7 Simple Steps to Improve Your CRM’s Data Quality [Infographic].

CRM 162

CRM Zoominfo SMB Cross-Selling 162

Zoominfo

NOVEMBER 8, 2018

Learn more about B2B branding in the following blog posts: Contact Data Hygiene and the Future of Branding. Work with other members of your company to compile the necessary data to construct buyer personas— or semi-fictional profiles made up of real characteristics and traits used to represent different segments of your customer base.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Buyer Personas Zoominfo 100