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Salesforce Marketing Cloud Gets an Even Bigger Dose of AI Following 2023 Dreamforce Announcements

ANNUITAS

Also not surprising, nearly every facet of the Salesforce portfolio received an injection of GenAI – with the Marketing Cloud platform perhaps receiving the most generous dose. There are more moving parts than meets the eye, but Salesforce has certainly set the table for a compelling AI-powered GTM automation story.

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Intent Data: A Game-Changer for B2B Event Marketing

Only B2B

Companies that use intent data to target their event marketing efforts experience a 68% increase in event attendance rates compared to those who do not utilize intent data (Source: Bizzabo ). These statistics highlight the substantial impact of intent data on enhancing pre-event planning outcomes.

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From Insight to Impact: Harness the Potential of B2B Data

Binary Demand

It encompasses various aspects such as browser type, operating system, cloud-computing infrastructure , server type, and CRM platform. By engaging prospects at the opportune moment in their buyer’s journey, sales and marketing teams can effectively influence their decisions before purchasing.

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The 7 Best B2B Intent Data Providers In 2023

SalesIntel

The Global Data Protection Regulation (GDPR) and the California Privacy Act (CCPA) are excellent examples of corporations preserving the data footprints of American consumers. Bombora also has excellent resources, tips, and statistics on how to use intent data effectively. The objective of Bombora is to make marketing more sustainable.

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Why a Sales-Driven Marketing Strategy Won’t Work for Your HealthTech SaaS Company

Golden Spiral

Time shrinks further when the statistic is factored for outliers: 25.5 The Impact of Marketing Automation on Marketing and Sales. Digital CMOs might conduct social listening with Talkwalker , automate their social media calendar with CoSchedule , and another platform for paid social. Think About This. Social media.

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8 Ways to Get the Most Out of Your Marketing Automation Software

GreenRope

8 Ways to Get the Most Out of Your Marketing Automation Software. Marketing automation can do wonders for your marketing team. However, onboarding or financing marketing automation software can seem like a daunting task. Eight ways marketing automation can help your business.

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Cook Up Email Marketing Automation With These 6 Recipes

Content Marketing Institute

Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B organizations and 3% for B2C organizations are automated. Automated #emails drive 60% higher open rates and 200% higher CTR via @emfluence #research.