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B2C Marketing Automation and 5 Top Software Tools to Power It

Hubspot

Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. From text reminders to cart abandonment emails to multi-channel campaigns that span social media and in-app messaging, B2C marketing automation marries the power of personalized messaging and hands-off marketing.

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The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

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CRM Software Selection Guide?

TrustRadius Marketing

The hardest part of choosing a CRM is knowing what to look for and consider. What is a CRM? Customer relationship management ( CRM ) software solution provides small businesses and major enterprises with services to improve workflows. What are the Benefits of Using CRM Software? The way it helps you achieve this varies.

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Customer Engagement Software and Strategies for Enterprises

TrustRadius Marketing

Compare conversion rates on your different channels to figure out the best way to use your marketing budget. Enterprise Knowledge Bases. A knowledge base is a collection of articles, guides, FAQs, and discussion boards where users can find answers about your products and the pain points you can resolve.

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7 MailChimp Alternatives (Our Feedback After Trying Them Out)

SendX

MailChimp is a tool which focuses on solving 3 problems: Connecting with the audience (email campaigns, forms and ads), automating busy work (welcome series, abandoned cart, birthday messages) and optimizing for the right audiences (segmentation, testing and reports). Why do people go with MailChimp?

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What Is Demand Generation?

ClearVoice

Our guide introduces you to demand generation, a dynamic and evolving marketing tactic. You will also learn how to address challenges, take advantage of opportunities, and capitalize on marketing automation tools. It involves content marketing, search engine optimization (SEO), social media marketing (SMM), and branding tactics.

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Do you really know your customer? How your tech stack can unearth true insights

Modern B2B

In December, we undertook our second piece of Digital Connections research, asking CMOs about their use of marketing technology. Our data found a vast increase in CMOs putting growth as a major priority in 2023, compared to last year. Look into your technology for insights The CRM is awash with customers.