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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

There are some fundamental, proven strategies, but you’ll need to think about how they can apply to your software and your audience when browsing through our list. The great thing about marketing is that you can test out new approaches before you launch a campaign. What works for one SaaS company may not work for the next. Image: DMA.

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Instagram automation: Strategy and tools to do it right

Sprout Social

Uncover important insights about your audience. There’s no doubt that automation tools help you learn more about your target audience. Let’s talk about legalities—or at least, what abides by Instagram’s Community Guidelines —so your account doesn’t get penalized. Is Instagram automation allowed?

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Using E-mail Marketing for Lead Generation

Industrial Marketing Today

It has been my experience within the industrial sector that these companies rarely use email marketing proactively for lead generation. How to generate quality leads using email marketing. Email marketing is an effective tactic for generating high-quality leads from an audience of engineering, industrial and technical professionals.

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ReachLocal Provides Turn-Key Lead Management for Small Business

Customer Experience Matrix

There are about 3 million companies with revenue between $1 million and $5 million in the U.S., Those other vendors could easily see marketing automation as a natural line extension, since it would help their clients make better use of the traffic those vendors generate. according to Manta. This is barely scratching the surface.

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13 Business Goals You Can Achieve Through Email Marketing

Convince & Convert

Email marketing is superb at building awareness about a product, service, brand, event, or business. By delivering emails straight to the user’s inbox, the spillage involved in most other awareness generation methods like television is avoided. Share important information about the product and its workings via email campaigns.

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Improve how you use White Papers for Lead Generation - Part II

Anything Goes Marketing

Have you created a white paper for your organization in order to generate leads? If you have, there are some great tips that Michael Stelzner has just written about in an article Getting The Most From Your White Paper Marketing. Send an auto-responder email letting the person know about other resources that are available.

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What is Sulekha Integration and Why Your Sales Team Needs One

LeadSquared

As a result, the platform has become a go-to hub to generate quality leads for lots of businesses. As it is, companies who automate the lead generation process experience a 10% increase in revenue within 6 to 9 months. Also, think about the time you would have saved from sorting your leads manually. The deal closes faster.